Заголовок | Preparing |
Агентство | Wieden + Kennedy |
Кампания | 2 Day Sale - Target |
Рекламодатель | Target |
Бренд | Target |
Дата первой трансляции/Публикации | 2010 / 11 |
философия | The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who— though they smile— aren’t kidding around. The 2010 Target 2-Day campaign again uses comedian Maria Bamford to emphasize the excitement and passion for the sale. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. She appears in TV spots and various digital media, including web films, banner ads, and online circulars. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option. The campaign launched November 17 with three TV spots — “Montage,” “Preparing,” and “Elliptical” — and various digital media executions. The campaign will continue to roll out new creative through November 27, two days after the Thanksgiving holiday. |
Результат | |
Тип медиа | Телевидение |
Графика | Clint Chang |
Продюсер | Jessica Locke |
Other | Dave Wagg |
Other | Lime |
Other | Terry O’Grady |
Художник | Jim Bohn |
Other | Liquid |
Послепроизводственный этап | Christie Price |
Редактор | Adam Jenkins |
Редакционная компания | Feed The Walrus |
Оператор-постановщик | Ramsey Nickell |
Линейный продюсер | Nate Young |
Исполнительный продюсер | Cindy Becker |
Директор | Wayne McClammy |
Продакшн Студия | Hungry Man |
Продюсер исполнительного агентства | Ben Grylewicz |
Исполнительный креативный директор | Susan Hoffman |
Исполнительный креативный директор | Mark Fitzloff |
Специалист по работе с заказчиками | Margaret Kendall |
Специалист по работе с заказчиками | Jordan Delapoer |
Продюсер | Melanie Fedunok |
Продюсер | Hayley Goggin |
Арт-директор | Robert Kendall |
Копирайтер | Jason Kreher |
Креативный директор | Rob Thompson |
Креативный директор | Monica Taylor |