Заголовок | Abused Drawing |
Агентство | King |
Кампания | Abused Drawing |
Рекламодатель | World Childhood Foundation |
Бренд | Childhood Foundation |
Posted | Ноябрь 2017 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | The World Childhood Foundation works for every child’s right to a childhood free from violence and sexual abuse. By using a typical picture out of a coloring book and adding untypical, abusive drawings on it, we wanted to remind grownups that if something makes you uncomfortable, you need to speak up! Studies show that in many cases kids don’t tell when they are being sexually abused. That silence is the perpetrator’s best friend. On childhood.se adults can learn how to recognize signs of children being exposed to violence or sexual abuse. |
Тип медиа | Печать |
Креативный директор | Frank Hollingworth |
Копирайтер | Hedvig Hagwall Bruckner |
Арт-директор | Linnéa Gardefjord |
Руководитель группы по связям с рекламодателями | Sunit Mehrotra |
Директор рабочей группы клиента | Pernilla Siberg Nakken |
Управление аккаунтом | Lena Ivarsson |
Illustrator / Photographer | Julius Tuvenvall |