| Заголовок | The Best Luck Is Created |
| Агентство | MVBMS Fuel Europe |
| Кампания | The Best Luck Is Created |
| Рекламодатель | Volvo |
| Бренд | Volvo |
| Posted | Июнь 2005 |
| Бизнес сектор | Автотранспорт |
| История | Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day V70 experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real-life challenges. Provoke brand reappraisal by exposing consumers to the reality of the modern V70 experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: high income families with busy active lives who give priority to leisure activities with family and friends. They seek both physical and mental challenges in life. |
| Тип медиа | Digital |
| Рынок | Netherlands |
| Больше информации | www.prize-entry.com/volvo/digitalspots/v70/ |
| Креативный директор | Lorenzo Rita |
| Арт-директор | Bertrand Fleuret |
| Арт-директор | Vivian Walsh |
| Копирайтер | Lorenzo Rita |
| Делопроизводитель | Sascha Hartung |
| Делопроизводитель | Simon Pride |
| Продюсер | Dave Evans |
| Директор | Lance Bangs |
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