| Заголовок | Saab Vs Letting Go |
| Агентство | Lowe Live |
| Кампания | Saab Vs Letting Go |
| Рекламодатель | Saab |
| Бренд | Saab |
| Posted | Март 2001 |
| Продукт | 24 Hour Test Drive |
| Бизнес сектор | Легковые автомобили |
| Слоган | Just Like Saab Itself |
| философия | The idea is a simple one, based on the proposition "Once you have experienced 24 hours in a Saab you won't want to give it back". Visually we've demonstrated this with the image of a woman's tear substituted by a Saab to represent the car she misses so much. It's a clean, stunning execution of an idea, with a haunting soundtrack that appeals on both an aesthetic and emotional level. The production values of both the cinema commercial and the direct-mail pack (With electrostatic outer and deliberate lack of a letter) gave the work a premium feel appropriate for the market sector. The pack was successful it has since been reprinted three tumes and paved the way for the cinema execution. |
| Проблема | Tracking had shwon that Saab advertising generated high awareness but corresponding trial levels were low. Whilst the number of people who decide to buy a Saab after experiencing one first hand is extremely high. So the pressure was on to produce something that would capture people's imagination and have them queuing up to take a 24 hour test drive. |
| Тип медиа | Кино |
| Креативный директор | Roddy Kerr |
| Креативный директор | Arthur Parshotam |
| Копирайтер | Simon Watts |
| Арт-директор | Michael Jones |
| Фотограф | Thomas Schupping |
| Директор | Matthew Whiteman |
| Продюсер Продакшн Студии | Caroline Rowland |
| Продюсер Продакшн Студии | Neil Scott-Sills |
| Продюсер агентства | Natashka Coleman |
| Продакшн Студия | New Moon |
Больше работы
СМОТРЕТЬ ВСЕThe World is a Gallery
- БРЕНД:
- Bombay Sapphire
- АГЕНТСТВО:
- AMV BBDO
Grandparents Day
- БРЕНД:
- Facebook Portal
- АГЕНТСТВО:
- AMV BBDO
Diversish
- БРЕНД:
- Valuable 500
- АГЕНТСТВО:
- AMV BBDO
Diversish
- БРЕНД:
- Valuable 500
- АГЕНТСТВО:
- AMV BBDO