Мы приносим свои извинения, но это объявление было удалено в связи с разногласиями по авторскому праву
| Заголовок | Glasses of Drought |
| Агентство | Havas Istanbul |
| Кампания | Glasses of Drought |
| Рекламодатель | Reckitt Benckiser |
| Бренд | Finish |
| Дата первой трансляции/Публикации | 2019 / 3 |
| Бизнес сектор | Бытовые товары и техническое обслуживание |
| История | Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. |
| Тип медиа | Дизайн продукции / Разработка |
| Длина | |
| Директор по маркетингу | Tarık Bayar |
| Senior Brand Manager | Cem Oğuzcan |
| Senior Brand Manager | Harun Çeliksoy |
| Senior Media Manager | Başak Malçok |
| Senior Assistant Brand Manager | Buse Leblebici |
| Главный креативный директор | Ergin Binyildiz |
| Креативный директор | Yavuzhan Gel |
| Креативная команда | Serhan Kocak |
| Креативная команда | Sezgin Bulut |
| Креативная команда | Anıl Süleyman Çınar |
| Продюсер агентства | Sıla Salgın |
| Продюсер агентства | Gözde Bilir |
| Директор по обслуживанию клиентов | Berk Yılmaz |
| Client Services Team | Hare Lilya Ganiç |
| Client Services Team | İrem Pusal |
| Стратегический директор | Ayça Çınar |
| Медиа директор | Didem Demiralp |
| Заместитель директора по медиа | Nevin Nebioğlu |
| Медиа-руководитель | Aylin Aykut |
| Медиа-руководитель | Tekin Timoçin |
| Media Buy/Planner | Onur Güner |
| Media Buy/Planner | Tuğyan Şendil |
| Media Buy/Planner | Ülkü Şimşek |
| Media Buy/Planner | Erdem Yürük |
| Branded Content | Circus |
| Branded Content | Contentine |
| Главный управляющий | Özer Sata |
| Управляющий партнер | Berk Doğan |
| Управляющий партнер | Gizem Akbulut |
| Фотограф | Barış Önder Güler |
| Photography / Retoucher | P Blok |
| Послепроизводственный этап | ABT |
| ADR | Murat Çelikkol |
| Музыка | 3K1A |
| Packaging Design | Metin Kilinc |
| Packaging Design | Ajans Reset |
| Glassmaker | Musa Teke |
| Glassmaker | Safir Cam |
| Glass Mold | Mehmet Öztürk |
| Glass Mold | Özay Cam |
| Glass Print | Halit Samsa |
| Glass Print | Nurcan Baskı |
| Product Producer | Uğur Vanlı |
| Product Production Company | Medyabank |