THE ERA OF MACHO AUTO ADS SEEMS WELL AND TRULY PAST AS WOMEN AND CHILDREN RULE OVER THE YEAR’S MOST AWARDED CREATIVE WORK.
Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.
Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.
Most awarded
campaigns, brands &
agencies in
Automotive in
2019
Most awarded
campaigns, brands and
agencies in
Automotive in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Volkswagen | |
2 | Volvo | |
3 | Mercedes-Benz | |
4 | Hyundai | |
5 | Toyota |
AGENCIES
Name | ||
---|---|---|
1 | Forsman & Bodenfors Göteborg | |
2 | antoni GmbH, Berlin | |
3 | Dentsu Creative, Amsterdam | |
4 | INNOCEAN, Seoul | |
5 | DDB Paris |
Watch
1. Volvo / The E.V.A. Initiative
Заголовок | The E.V.A. Initiative |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | The E.V.A. Initiative |
Рекламодатель | Volvo |
Бренд | Volvo |
Дата первой трансляции/Публикации | 2019 / 3 |
Бизнес сектор | Легковые автомобили |
История | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Рынок | United Kingdom |
Звуковая дорожка | “Without You (feat. Kerry Leatham)” |
Больше информации | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Звук | Factory Studios |
Менеджер кампании | Louise Ahlström |
Копирайтер | Hampus Elfström |
Копирайтер | Simon Lublin |
Копирайтер | Jacob Nelson |
Арт-директор | Karl Risenfors |
Арт-директор | Leo Dahl |
Арт-директор | Adam Ulvegärde |
Арт-директор | Sophia Lindholm |
Стратегический планировщик | Trine Keller-Andreasen |
Стратегический планировщик | Daniel Sjöstrand |
Стратег цифрового формата | Peter Gaudiano |
Продюсер | Lena Sellman |
Делопроизводитель | Katarina Klofsten |
Делопроизводитель | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Руководитель группы по связям с рекламодателями | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Медиа-агентство | Mindshare Sweden |
Продакшн Студия | NEW LAND Stockholm |
Исполнительный продюсер | Erik Torell |
Исполнительный продюсер | Therese Engberg |
Директор | Laerke Herthoni |
Оператор-постановщик | Rasmus Videbaek |
Продюсер | Joel Rostmark |
Редактор | Johan Söderberg |
Dancer | Amy Gardner |
Покраска | Framestore |
Ассистент по цвету | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Интернет-студия | Chimney Pot |
Продюсер по цвету | Chris Anthony |
Продюсер пост-производства | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
Продюсер видеоэффектов | Linda Öhlund |
VFX Lead | Filip Orrby |
Класс | Framestore |
Исполнитель | Lapalux |
Музыка | Ninja Tune |
Publishing Rights | Just Isn't Music |
Звукорежиссер | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |
2. Volkswagen / Road Tales
Заголовок | Road Tales |
Заголовок (оригинальный язык) | Snelweg Sprookjes |
Агентство | Dentsu Creative |
Кампания | Road Tales |
Рекламодатель | Volkswagen Group |
Бренд | Volkswagen |
Дата первой трансляции/Публикации | 2019 / 1 |
Бизнес сектор | Автотранспорт |
История | How to encourage kids to enjoy the scenery during road trips rather than being riveted to a screen? Road Tales are location-based audiobooks that transform car journeys into magical tales. Landmarks like windmills, bridges and lakes become story elements. Parents can download the app and play the interactive stories through the car’s sound system. 5000 kilometres of highway were scanned to create a custom experience for every ride. Through a mix of classic storytelling, "I spy" and creative use of data, VW turns every journey into a story. |
философия | Most of us can relate to the image of kids looking outside the window letting their mind wander into imaginary worlds as they travel along the road. But the back seat of most family cars today looks quite differently: children sucked into screens, disconnected from what surrounds them. Screen time is constantly increasing, specially among younger generations. The American Academy of Pediatrics (AAP) updated their guidelines for children’s media use, as children desperately need more free time to ignite their imaginations and develop a sense of wonder . Instead of activating their imagination, children 1 are overstimulated by all that extensive screen time. Creative agency ACHTUNG! mcgarrybowen developed ‘Snelweg Sprookjes’ (translated: Road Tales) for Volkswagen Netherlands. An app with location based interactive audiobooks that transform ordinary road objects into magical characters of a story. The main goal of the app is to make children curious about looking outside again as they ride in the car - but also to give parents a good alternative for the use of screens. In the Netherlands Volkswagen is one of the most driven family cars. Thousands of children are spending time on the back seats of cars on a daily basis. Most of this time is filled with a digital screen. With 'Road Tales', Volkswagen wants to bring imagination back to where it has always belonged: the back seat. Mervyn ten Dam - executive creative director ACHTUNG! mcgarrybowen Amsterdam: “With the app we stimulate the imagination of kids and create a fun and interactive experience for the whole family. Through a custom story-engine, the app builds stories in real-time around ordinary highway objects. For example, a story turns a tunnel into a rocket launcher. With this app we want to give children the ability to trigger their creative thinking skills, which are essential to self-discovery.” |
Тип медиа | Анализ ситуации |
Длина | |
Production | Round Trip and Since ‘88 |
Development app | Robot Kittens |
Sound | Big Orange |
Illustrations | Mario Niveo |
Manager Marketing Communication | Berno Schokker |
Team Manager Marketing Communication | Eric Bun |
Brand Communication Manager | Laura Derks |
Исполнительный креативный директор | Mervyn ten Dam |
Исполнительный креативный директор | Daniel Sytsma |
Creative Director | Samyr Souen |
Creative Director | Kika Douglas |
Creative | Wilmar Versprille |
Creative | Matthijs Groos |
Creative | Lieve Eek |
Account Manager | Dirk Jan de Krom |
Strategy Director | Boris Nihom |
Strategy | Gerben Van der Zwaard |
Head of Production | Sam van der Zanden |
Content Producer | Souraya El-Far |
Digital Producer | Kim Do |
Designer | Joost Huver |
Designer | Jack McAuliffe |
Design Director | Roy van Dijk |
UX design | Falco Negenman |
Illustrator | Mario Niveo |
Продакшн Студия | Since ‘88 |
Production Company | Round Trip |
Production Company | Robot Kittens |
Sound Design | Big Orange |
Writer | Joke van Leeuwen |
Writer | Daan Remmerts de Vries |
Writer | Babette van Veen |
Writer | Herman van Veen |
Writer | Wilmar Versprille |
Writer | Matthijs Groos |
3. Mercedes-Benz / Bertha Benz: The Journey That Changed Everything
Заголовок | Bertha Benz: The Journey That Changed Everything |
Агентство | antoni GmbH |
Кампания | Bertha Benz: The Journey That Changed Everything |
Рекламодатель | Daimler AG |
Бренд | Mercedes-Benz |
Дата первой трансляции/Публикации | 2019 / 3 |
Бизнес сектор | Автотранспорт |
Слоган | She believed in more than a car. She believed in herself |
История | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
Тип медиа | Веб-фильм |
Длина | |
Редакционная компания | Trim Editing |
Менеджер по рекламе | Damir Maric |
Менеджер по рекламе | Boris Daimler AG |
Менеджер по рекламе | Boris Helms |
Менеджер по рекламе | Daniel Ritsch |
Управляющий директор | Sven Dörrenbächer |
Управляющий директор | Matthias Schmidt |
Управляющий директор | Jörg Schultheis |
Исполнительный креативный директор | Marcell Franke |
Исполнительный креативный директор | Veit Moeller |
Исполнительный креативный директор | Tilman Gossner |
Креативный директор | Alice Bottaro |
Копирайтер | Andre Santa Cruz |
Стратег | Alicia Gaworska |
Продакшн Студия | Anorak Film |
Директор | Sebastian Strasser |
Управляющий директор | Christiane Dressler |
Исполнительный продюсер | Christoph Petzenhauser |
Продюсер | Christoph Petzenhauser |
Продюсер Продакшн Студии | Björn Levy-Krüger |
Оператор-постановщик | Justin Brown |
Художник-постановщик | Robin Brown |
Редактор | Thomas Grove-Carter |
Звуковой дизайн компании | Slaughterhouse GmbH |
Композитор | Steffen Thum |
Композитор | Lorne BalfeHelms |
Композитор | Daniel Ritsch |
Продюсер Продакшн Студии | Björn Levy-Krüger |
4. Mercedes-Benz GLE / In the Long Run
Заголовок | In the Long Run |
Агентство | antoni GmbH |
Кампания | In the Long Run |
Рекламодатель | Daimler AG |
Бренд | Mercedes-Benz GLE |
Дата первой трансляции/Публикации | 2018 / 12 |
Бизнес сектор | Легковые автомобили |
История | We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist. |
Тип медиа | Веб-фильм |
Длина | |
Звуковая дорожка | Cold Little Heart |
Менеджер по рекламе | Natanael Sijanta |
Менеджер по рекламе | Damir Maric |
Менеджер по рекламе | Kai Köpf |
Менеджер по рекламе | Stefan Brommer |
Копирайтер | Matti Lietsch |
Арт-директор | Mathias Wilke |
Стратег | Andreas Moellmann |
Стратег | Stephanie Dzionara |
Стратег | Sebastian Lyman |
Продюсер Продакшн Студии | Sebastiaan Peters |
Исполнительный креативный директор | Veit Moeller |
Креативный директор | Christian Kies |
Креативный директор | Christopher Hoene |
Креативный директор | Patrick Klebba |
Креативный управляющий директор | Matthias Schmidt |
Директор рабочей группы клиента | Rebecca Sander-Ott |
Директор рабочей группы клиента | Steffen Günther |
Директор по обслуживанию клиентов | Steffen Schuhmann |
Управляющий директор | Jörg Schultheis |
Продакшн Студия | Iconoclast Germany |
Исполнительный продюсер | Jan Dressler |
Директор | Niclas Larsson |
Оператор-постановщик | Linus Sandgren |
Продюсер Продакшн Студии | Jan Dressler |
Редакционная компания | Slaughterhouse GmbH |
Музыкальная компания / Композитор | Interscrope |
Christian Mix-linzer | |
Steve Bartlik | |
Композитор | Michael Kiwanuka |
Композитор | Dean Josiah Cover |
Композитор | Brian Burton |
МУЗЫКАЛЬНЫЙ исполнитель | Michael Kiwanuka |
5. Hyundai / The Quiet Taxi
Заголовок | The Quiet Taxi |
Агентство | INNOCEAN |
Кампания | The Quiet Taxi |
Рекламодатель | Hyundai Motor Group |
Бренд | Hyundai |
Дата первой трансляции/Публикации | 2019 |
Бизнес сектор | Автотранспорт |
Тип медиа | Веб-фильм |
Длина | |
Главный креативный директор | Jeremy Craigen |
Исполнительный креативный директор | Jung-A Kim |
Executive Account Director | Jong-Pil Kim |
Chief Account Manager | Zu-Young Pae |
Арт-директор | Nari Moon |
Creative Technologist | Seonhwa Hwang |
Копирайтер | Doyu Yang |
Арт-директор | Jaeeun Kim |
Арт-директор | Jiyon Rhim |
Creative Technologist | Hye-Dong Roh |
Creative Technologist | Sungwoo Kim |
Agency Producer | Bae-sung Kim |
Account Team | YOU LEE CHOE |
Account Team | Jina Choi |
Account Team | Seohyun Kwon |
Translator | Jinwon Jake Choi |
Director | Bongun Jung |
Арт-директор | Jung Yoon |
Исполнительный продюсер | HyoJoong Jang |
Film Producer | Harim Lee |
Оператор-постановщик | Sangho Hong |
Оператор-постановщик | Ju-young Choi |
Интернет / осветитель | Semin O |
Editor | Jaeho Lee |
2D Editor | Donghwan Lee |
Sound Designer | JaeSeung You |
6. Volkswagen / Road Tales 1
Заголовок | Road Tales 1 |
Заголовок (оригинальный язык) | Snelweg Sprookjes |
Агентство | Dentsu Creative |
Кампания | Road Tales |
Рекламодатель | Volkswagen Group |
Бренд | Volkswagen |
Дата первой трансляции/Публикации | 2019 / 1 |
Бизнес сектор | Автотранспорт |
философия | Most of us can relate to the image of kids looking outside the window letting their mind wander into imaginary worlds as they travel along the road. But the back seat of most family cars today looks quite differently: children sucked into screens, disconnected from what surrounds them. Screen time is constantly increasing, specially among younger generations. The American Academy of Pediatrics (AAP) updated their guidelines for children’s media use, as children desperately need more free time to ignite their imaginations and develop a sense of wonder . Instead of activating their imagination, children 1 are overstimulated by all that extensive screen time. Creative agency ACHTUNG! mcgarrybowen developed ‘Snelweg Sprookjes’ (translated: Road Tales) for Volkswagen Netherlands. An app with location based interactive audiobooks that transform ordinary road objects into magical characters of a story. The main goal of the app is to make children curious about looking outside again as they ride in the car - but also to give parents a good alternative for the use of screens. In the Netherlands Volkswagen is one of the most driven family cars. Thousands of children are spending time on the back seats of cars on a daily basis. Most of this time is filled with a digital screen. With 'Road Tales', Volkswagen wants to bring imagination back to where it has always belonged: the back seat. Mervyn ten Dam - executive creative director ACHTUNG! mcgarrybowen Amsterdam: “With the app we stimulate the imagination of kids and create a fun and interactive experience for the whole family. Through a custom story-engine, the app builds stories in real-time around ordinary highway objects. For example, a story turns a tunnel into a rocket launcher. With this app we want to give children the ability to trigger their creative thinking skills, which are essential to self-discovery.” |
Тип медиа | Телевидение |
Длина | |
Production | Round Trip and Since ‘88 |
Development app | Robot Kittens |
Sound | Big Orange |
Illustrations | Mario Niveo |
Manager Marketing Communication | Berno Schokker |
Team Manager Marketing Communication | Eric Bun |
Brand Communication Manager | Laura Derks |
Исполнительный креативный директор | Mervyn ten Dam |
Исполнительный креативный директор | Daniel Sytsma |
Creative Director | Samyr Souen |
Creative Director | Kika Douglas |
Creative | Wilmar Versprille |
Creative | Matthijs Groos |
Creative | Lieve Eek |
Account Manager | Dirk Jan de Krom |
Strategy Director | Boris Nihom |
Strategy | Gerben Van der Zwaard |
Head of Production | Sam van der Zanden |
Content Producer | Souraya El-Far |
Digital Producer | Kim Do |
Designer | Joost Huver |
Designer | Jack McAuliffe |
Design Director | Roy van Dijk |
UX design | Falco Negenman |
Illustrator | Mario Niveo |
Продакшн Студия | Since ‘88 |
Production Company | Round Trip |
Production Company | Robot Kittens |
Sound Design | Big Orange |
Writer | Joke van Leeuwen |
Writer | Daan Remmerts de Vries |
Writer | Babette van Veen |
Writer | Herman van Veen |
Writer | Wilmar Versprille |
Writer | Matthijs Groos |
7. Ford Motor Company / Accessibility mat
Заголовок | Accessibility mat |
Агентство | GTB |
Кампания | Accessibility mat |
Рекламодатель | Ford Motor Company |
Бренд | Ford Motor Company |
Дата первой трансляции/Публикации | 2019 / 2 |
Бизнес сектор | Автотранспорт |
Тип медиа | Digital |
Длина |
8. Toyota / @Seelikemenna
Заголовок | @Seelikemenna |
Агентство | Saatchi & Saatchi Los Angeles |
Кампания | @Seelikemenna |
Рекламодатель | Toyota Motor Corporation |
Бренд | Toyota |
Дата первой трансляции/Публикации | 2018 / 2 |
Бизнес сектор | Автотранспорт |
Тип медиа | Анализ ситуации |
Длина |
9. Mercedes-Benz / Return to Chapman's Peak
Заголовок | Return to Chapman's Peak |
Агентство | Net#work BBDO |
Кампания | Return to Chapman's Peak |
Рекламодатель | Daimler AG |
Бренд | Mercedes-Benz |
Дата первой трансляции/Публикации | 2018 / 5 |
Бизнес сектор | Легковые автомобили |
История | Legendary South African crash survivor revisits site of 30 story plunge in autonomous S-Class. |
Тип медиа | Веб-фильм |
Длина | |
Арт-директор | Steven Tyler |
Продюсер агентства | Lee-Ann Jacobs |
Анимация / 3D | Ryan Paikin |
Менеджер по рекламе | Selvin Govender |
Главный креативный директор | Mike Schalit |
Кинематография | Lorens Van Rensburg |
Креативный директор | Tim Beckerling |
Директор | Lourens Van Rensburg |
Редактор | James O'Sullivan |
Исполнительный креативный директор | Brad Reilly |
Продакшн Студия | 7Flims |
Музыка | Audio Militia |
Послепроизводственный этап | Ludus |
Продюсер Продакшн Студии | Nina van Rensburg |
10. Volkswagen Polo / Polo Unfail
Заголовок | Polo Unfail |
Агентство | DDB Sydney |
Кампания | Polo Unfail |
Рекламодатель | Volkswagen |
Бренд | Volkswagen Polo |
Дата первой трансляции/Публикации | 2018 / 12 |
Бизнес сектор | Автотранспорт |
Тип медиа | Digital |
Длина | |
Главный креативный директор | Ben Welsh |
Исполнительный креативный директор | Tara Ford |
Творческий партнер | Vince Osmond |
Творческий партнер | Jade Manning |
Creative | Tommy Cehak |
Creative | Jared Wicker |
Управляющий партнер | Mandy Whatson |
Business Director | Oliver Gould |
Business Manager | Alexandra Lawton |
Head of Integrated Content | Sevda Cemo |
Producer | Sam Harris |
General Manager Marketing | Ben Wilks |
Marketing Communications Manager | Rowena Kanna |
Brand Communications Specialist | Hayley Phillips |
Director | Matt Weston |
Producer | Dave Christison |
11. Honda / Origami
Заголовок | Origami |
Агентство | Dentsu Inc. |
Кампания | Origami |
Рекламодатель | Honda Motor Co., Ltd. |
Бренд | Honda |
Дата первой трансляции/Публикации | 2018 / 9 |
Бизнес сектор | Автотранспорт |
Тип медиа | Веб-фильм |
Длина |
12. Volvo / Living Seawall
Заголовок | Living Seawall |
Агентство | whiteGREY |
Кампания | Living Seawall |
Рекламодатель | Volvo |
Бренд | Volvo |
Posted | Июль 2018 |
Бизнес сектор | Автотранспорт |
Тип медиа | Анализ ситуации |
Длина | |
Управляющий директор | Nick Connor |
Арт-директор | Whitney Moothoo |
Исполнительный креативный директор | Chad Mackenzie |
Group Account Director | Justine Leong |
Художественный руководитель цифрового формата | Jeremy Frouin |
Специалист по работе с заказчиками | Alex Sunier |
Директор рабочей группы клиента | Kenneth McLeod |
Эксперт по соц. сетям | Dominique Tait |
Стратег | Matt Simms |
Продюсер цифрового формата | Alex Botterill |
13. MINI Connected / The Shortcut Billboards
Заголовок | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
Агентство | Serviceplan Group |
Кампания | The Shortcut Billboards |
Рекламодатель | BMW |
Бренд | MINI Connected |
Posted | Ноябрь 2018 |
Бизнес сектор | Компактные и маленькие автомобили |
История | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
Тип медиа | Окружающий |
Продакшн Студия | Neverest GmbH & Co. KG |
Global Chief Creative Officer | Alexander Schill |
Creative Managing Partner, Germany | Matthias Harbeck |
Managing Creative Director | Hans-Peter Sporer |
Управляющий партнер | Christina Antes |
Директор рабочей группы клиента | Konstanze Kliesch |
Специалист по работе с заказчиками | Valentyna Fomina |
Креативный директор | Luitgard Hagl |
Копирайтер | Kornelia Szatko |
Арт-директор | Michael Lux |
Junior Art Director | Pascal Plaumann |
Управляющий директор | Ewald Pusch |
FFF Продюсер | Jochen Hirt |
Freelance Producer | Norbert Henning |
Главный исполнительный директор (CEO) | Ben Foehr |
Директор | Stephan Telaar |
Руководитель производства | Hakan Çırak |
Продакшн Студия | It's us Media Berlin |
Линейный продюсер | Karina Kirschner |
Помощник производства | Omid Mirnour |
Помощник производства | Johanna Katz |
14. Porsche / The 24 Minutes of Le Mans
Заголовок | The 24 Minutes of Le Mans |
Brief | Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans. |
Агентство | Grabarz & Partner |
Кампания | The 24 Minutes of Le Mans |
Рекламодатель | Porsche |
Бренд | Porsche |
Posted | Ноябрь 2019 |
Бизнес сектор | Автотранспорт |
История | Porsche and the 24 Hours of Le Mans are a legend that goes back decades. After three overall victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for the true petrolhead brand fans! So we made the goodbye as epic as possible for them.We immortalized the last set of tyres of their victorious race car, the 919 Hybrid, cut them and pressed a vinyl record out of them – a unique premium collector’s item, strictly limited to 200 pieces. On the vinyl: the legendary history of Porsche at Le Mans. 24 stories in 24 symbolic minutes.Fans were able to get their hands on only the first 24 of these one-of-a-kind records. They were auctioned over 24 hours on the 24th of February, raising a six-figure sum for an organization working with disabled children at Le Mans. |
Тип медиа | Анализ ситуации |
Главный креативный директор | Ralf Heuel |
Главный исполнительный директор (CEO) | Reinhard Patzschke |
Creative Team Lead | Ralf Nolting |
Креативный директор | Frederik Wetzel |
Креативный директор | Tim Lehnebach |
Креативный директор | Jonas Keller |
Арт-директор | Felix Hoffmann |
Арт-директор | Leonie Petersen |
Арт-директор | Thomas Schraudolf |
Арт-директор | Julia Szubrich |
Арт-директор | Alessandro Perri |
Копирайтер | Oliver Weber |
Копирайтер | Andrew-Reid McEvoy |
Копирайтер | Hamza Ali |
Копирайтер | Niklas Werner |
Копирайтер | Emilie D |
Копирайтер | Clotilde Maillard |
Копирайтер | Gabriela van der Linden |
Специалист по работе с заказчиками | Sarah Süß |
Специалист по работе с заказчиками | Martin Schmerschneider |
Закупщик художественного оформления | Lara Kortbrae |
Продюсер | Jörg Nagel |
Графический дизайнер | Thomas Schraudolf |
Графический дизайнер | Tim Lehnebach |
Графический дизайнер | Aleksandr Bobrov |
15. Porsche / Die Faszination Porsche wird neu programmiert (DE)
Заголовок | Die Faszination Porsche wird neu programmiert (DE) |
Агентство | Scholz & Friends Berlin GmbH |
Кампания | Die Faszination Porsche wird neu programmiert |
Рекламодатель | Dr. Ing. h.c. F. Porsche AG |
Бренд | Porsche |
Дата первой трансляции/Публикации | 2019 / 7 |
Бизнес сектор | Спортивные автомобили |
Тип медиа | Корпоративные коммуникации |
Длина |