Top Interviews From The Advertising Industry
Популярные интервью
We Raised our Flag to be Seen: Do The WeRQ
Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads. Читать больше
Diversity Guitar: Doritos's Rainbow & AlmapBBDO
There is nothing bolder than being yourself. Читать больше
More Than A Trend: Johnny Mendez, McCann Worldgroup LATAM & Caribbean
We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all... Читать больше
Fun, Cute & Magical: Tiago Freitas, Huge
If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved. Читать больше
We’ve Got a Long Way to Go: Caroline Henry & John Line, copacino + fujikado
LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril. Читать больше
We're Just People After All: Andy Semons, IPNY
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. Читать больше
More Than a Spectrum of Colors: Orcí
What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding... Читать больше
Listen To Their Stories: Danny Hernandez, Forsman & Bodenfors
There are so many stories that need to be told and the industry has only scratched the surface. Читать больше
For the Brave Who Want to Speak Up: David&Goliath's Pride Initiative
Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories. Читать больше
Love You, My Girl: TBWA\Paris & Inter-LGBT
It is not an insight that has determined the creation, but a number: “85% of trans people will be attacked during their lifetime”. Читать больше