Top Interviews From The Advertising Industry

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Популярные интервью

Point of View

We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all...  Читать больше

Perspectives

If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved.  Читать больше

Point of View

LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril.   Читать больше

Point of View

LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else.  Читать больше

Perspectives

What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding...  Читать больше

Perspectives

There are so many stories that need to be told and the industry has only scratched the surface.  Читать больше

Creativity

Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories.  Читать больше

Creativity

It is not an insight that has determined the creation, but a number: “85% of trans people will be attacked during their lifetime”.  Читать больше

Creativity

Karmarama have created a piece of content for LGBTQ movement.  Читать больше