| Заголовок | Explore the Night |
| Агентство | J. Walter Thompson Cape Town |
| Кампания | Explore the Night |
| Рекламодатель | Brandhouse |
| Бренд | Smirnoff Ice Double Black With Guarana |
| Дата первой трансляции/Публикации | 2014 / 10 |
| Бизнес сектор | Предварительно смешанные коктейли |
| История | JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | www.explorethenight.com |
| Исполнительный креативный директор | Jonathan Lang |
| Креативный директор | Gareth Pretorius |
| Копирайтинг | Jonathan Commerford |
| Стратегический директор | Misti Watson |
| Директор по обслуживанию клиентов | Paul Grater |
| Директор рабочей группы клиента | Larry Leyden |
| Agency | J. Walter Thompson MEA |
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