Sky Mobile - "Hello Possible"

Engine UK

Engine UK London, United Kingdom

1888

Бренд: Sky Mobile
Страна: United Kingdom

Рекламодатель: Sky Mobile

Заголовок	Hello Possible
Агентство	Engine UK
Кампания	Hello Possible
Рекламодатель	Sky Mobile
Бренд	Sky Mobile
Дата первой трансляции/Публикации	2022 / 4
Бизнес сектор	Персональная беспроводная связь
философия	Sky Mobile is highlighting how you can keep hold of things you would normally lose, such as mobile phone data, with British star Lily James showing how the ‘Roll’ feature makes your data go further. The campaign, created by Engine Creative, is the newest instalment of Sky Mobile’s ‘Hello Possible’ campaign. It highlights how Sky Mobile’s ‘Roll’ feature allows you to keep hold of what you would normally lose. At the end of every month, any unused data is typically lost with other network providers, whereas Sky Mobile lets you keep the data you have paid for, rolling it into your Sky Mobile piggybank for up to three years. The 30-second TV spot brings this concept to life, featuring ‘Little Colin’, an underdog at a rugby match, unexpectedly catching hold of the rugby ball. Lily James cheers him on excitedly from the sidelines, while The Beach Boys’ song ‘Wouldn’t it be Nice’ plays in the background, Colin dodges some of his team’s opponents and leaps high above others, completing an unbelievable try against all the odds. The spot finishes with Lily James saying: “Sky Mobile rolls your spare data so you can keep hold of it for up to three years.” The campaign launches on TV, social and radio on 29 April and runs until the end of June. The TV ad was directed by Sam Larsson. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so.
Тип медиа	Телевидение
Длина	30 seconds
Звуковая дорожка	The Beach Boys ‘Wouldn’t it be Nice’
Editing Company	Final Cut
Звуковой дизайн компании	Wave Studios
Продакшн Студия	Traktor
Директор	Sam Larsson
Исполнительный креативный директор	Leon Jaume
Креативная команда	Nick Coates
Креативная команда	Gabriella Kohli
Директор по стратегии	Gen Kobayashi
Senior Strategist	Alpesh Patel
Управление аккаунтом	Ed Norrington
Управление аккаунтом	Sally Heiser
Продюсер агентства	Bradley Woodus
Продюсер агентства	Henry Davies
Менеджер проекта	Sophie Richaume
Продюсер	Fran Thompson
Редактор	Ryan Beck
Послепроизводственный этап	1920
Звукорежиссер	Tony Rapaccioli
Оператор-постановщик	Tim Maurice-Jones
Media planning/buying	MediaCom