HM Prison and Probation Service (HMPPS) - "Someone like you"

House 337

House 337 London, United Kingdom

987

Бренд: HM Prison and Probation Service (HMPPS)
Страна: United Kingdom

Рекламодатель: Ministry of Justice

Заголовок	Someone like you
Агентство	House 337
Кампания	An extraordinary job. Done by someone like you
Рекламодатель	Ministry of Justice
Бренд	HM Prison and Probation Service (HMPPS)
Дата первой трансляции/Публикации	2023 / 9
Бизнес сектор	Государственной службы занятости, набор в войска и полицию
Слоган	An extraordinary job. Done by someone like you
философия	HM Prison and Probation Service (HMPPS) has launched a major new recruitment campaign for the UK’s prison services, created by House 337. With the tagline ‘An extraordinary job. Done by someone like you’, the campaign aims to attract prospective candidates to roles in the prison service by helping them identify their suitability based on the traits and characteristics required to be a successful prison or probation officer. A 30-second film called “Someone like you”, highlights how varied and rewarding the role of a prison officer is, while two 20-second films, called “Tammy” and “Paul”, focus on the role of probation staff helping former prisoners adapt to life outside and reducing the risk of re-offending. Soundbites from interviews with serving prison officers are used in the narrative voiceover for “Someone like you”, which was filmed on location at HMP Berwyn, the largest prison in the UK, with Greg Hackett from Spindle directing. ‘Tammy’ and ‘Paul’ were shot at an operational probation office in London, with House 337’s Rob Sanderson directing. The films, which will also run in 15-second cutdowns, were informed by immersive research conducted by House 337, involving tours of multiple prisons and probation sites and discussions with numerous staff and their clients, as well as audience research by the Ministry of Justice. The campaign is House 337’s first work for HMPPS after winning a major three-year recruitment brief from the Ministry of Justice to develop an impactful employer brand campaign to recruit prison and probation staff at a time when fewer than 20% of people would consider a role in the prison service. House 337 won the MoJ / HMPPS brief after a pitch conducted by the Crown Commercial Service’s Communication Marketplace. The task is part of a wider, ongoing HMPPS transformation placing greater focus on the delivery of frontline services – keeping the public safe, delivering modern prisons that rehabilitate offenders and reducing reoffending. The 360-degree campaign will run on VOD, online video, digital audio, social media, and display across the UK. It breaks on September 28 with an uplifted activity in regions where recruitment needs are greatest.
Тип медиа	Digital
Длина	30 seconds
Менеджер по рекламе	Ben Stack
Менеджер по рекламе	Keith Coni
Менеджер по рекламе	Ben Rochelle
Менеджер по рекламе	Tanaye Reid
Менеджер по рекламе	Chris Coward
Исполнительный креативный директор	Leon Jaume
Креативный директор	Charlie Johnson
Арт-директор	Jack Tibbs
Копирайтер	Michael Arthey
Директор по стратегии	Matt Rhodes
Стратегический директор	Rachel O’Donovan
Head of Account Management	Richard Williams
Senior Account Director	Marianne Roberts
Специалист по работе с заказчиками	Siena Singh
Joint Head of Film	Victoria Fischer
Agency Senior Producer	Felicity Cruickshank
Agency Junior Producer	Trent Webster
Директор	Greg Hackett
Продакшн Студия	Spindle
Продюсер	Gareth Crowthers
Редактор	Billy Mead
Послепроизводственный этап	No.8
Звукорежиссер	MARTIN LEITNER
Звукорежиссер	Sam Robson
Оператор-постановщик	David Foulkes
Директор	Rob Sanderson
Редактор	Rob Sanderson
Оператор-постановщик	Richard William Preisner
HMU	Lindsay Jewell
Wardrobe	Emily Davies
Художник-постановщик	Lucy Gahagan