| Заголовок | GarnierFructis.com |
| Агентство |
Razorfish
|
| Кампания |
GarnierFructis.com
|
| Рекламодатель |
L'Oréal
|
| Бренд |
Garnier Fructis
|
| Posted | Апрель 2004 |
| Бизнес сектор | Средства для ухода за волосами
|
| История | The purpose of the website is to promote the Garnier Fructis brand online and provide users with information on the full line of shampoos, conditioners, and styling products. |
| философия | The website was developed entirely in Flash, creating a fully interactive, engaging, and fun environment for the consumer target. The site taps into some of the core passion points of the target audience: new music (Fructis Radio), flirtation (Daily Dose), practical jokes (Hair Interventions), free bees (Get Lucky), self exploration (Career Quiz) and viral features. We beleive the look and feel of the site is edgy enough to feel authentic for this very skeptical consumer while still balancing the core values of the brand. |
| Проблема | The website needs to target a bullseye of 18-24 year olds, male and female, multi-ethnic. The goal is to generate buzz for the new Garnier Fructis Style line while extending awareness around the shampoo and conditioner base business. There must be viral experiences on the site that appeal to the consumer target, driving store traffic and increasing purchase intent. In addition, the website needs to integrate with offline advertising. |
| Тип медиа |
Веб-сайт
|
| Рынок | United States |
| Больше информации | www.GarnierFructis.com |
| Креативный директор |
Susan Easton
|
| Арт-директор |
Liza Pagano
|
| Копирайтер |
Silvia Fernandez
|
| Графический дизайнер |
David Lee
|
| Графический дизайнер |
Liza Pagano
|
| Графический дизайнер |
Alejandro Melguizo
|
| Программист |
Matt Wallace
|
| Программист |
Michael Scafidi
|
| Программист |
Kathleen Soule
|
| Программист |
Matt Saunders
|
| Иллюстратор |
Maggie Hong
|
| Продюсер агентства |
Rich Yeung
|
