Milano Line - "Don't let the kitchen smell take over the house1"

WMcCann

WMcCann São Paulo, Brazil

Премии

4024

Бренд: Milano Line
Страна: Brazil

Рекламодатель: Falmec

Заголовок	Don't let the kitchen smell take over the house1
Заголовок (оригинальный язык)	Não deixe o cheiro da cozinha invadir sua casa.
Агентство	WMcCann
Кампания	Monsters - Falmec
Рекламодатель	Falmec
Бренд	Milano Line
Дата первой трансляции/Публикации	2004 / 2
Продукт	Kitchen Hoods
Бизнес сектор	Бытовая техника, мебель и садоводство
История	Its easy to represent the suction power of a kichen hood. But it's not easy to represent smell. And that was our mission. We needed to tell people what does a kitchen hood do, for people that doesn't use it at all. The kitchens are real, but belive it or not, the animals are 100% 3D generated. Based on researches of more than 1000 pictures. And days of continuous rendering.
философия	Impact. As big as it could be.
Проблема	In Brasil we don't have the usual habit of kitchen hoods, in the houses. It's a privilege of rich people. To launch a new brand of popular kitchen hoods, we needed to be educative, as well attention callers.
Результат	If you ask what is Falmec here in Rio, you will hear what it is, and what it does. People arrive at the stores and demand the octopus or the crab kitchen hood. We will reach our goal much less than expected.
Тип медиа	Журнал
Рынок	Brazil, Saudi Arabia, France, Italy
Делопроизводитель	Viviane Cujo
Креативный директор	Luiz Nogueira
Копирайтер	Bruno Pinaud
Арт-директор	Paulo Salgueiro
Фотограф	Platinum Seagulsfly
Менеджер по рекламе	Daniela Vivacua