| Заголовок | Vocal Cords |
| Агентство |
Loducca
|
| Кампания |
Vocal Cords
|
| Рекламодатель |
MTV
|
| Бренд |
MTV Brazil
|
| Дата первой трансляции/Публикации |
2012 / 4
|
| Бизнес сектор | СМИ, издательство и производство
|
| Слоган | MTV Brazil - The music never stops |
| История | "Vocal Cords" is the new spot of MTV's campaign "The music never stops", made by Brazilian agency Loducca and ParanoidBR. Just like "Balloons" and the recent "Guitar Man" spots (http://tinyurl.com/mtvguitarman), "Vocal Cords" is a visual experiment celebrating pop music. The spot is inspired by the work of the Swedish artist Sara Lundberg. The director is Dulcidio Caldeira. You can access the video on youtube: http://tinyurl.com/mtv-vocalcords Or, if you prefer, download it using the link below. Full Credits: Client: MTV Advert title: “Vocal Cords” Agency: LODUCCA, São Paulo CCO: Guga Ketzer Creative Director: André Faria, Cássio Moron Art Director: Dulcidio Caldeira Copywriter: Dulcidio Caldeira/Guga Ketzer Agency Producer: Ana Luisa Andre/Karina Vadasz Production: ParanoidBr Producer Egisto Betti Director: Dulcidio Caldeira Music: A9 Áudio Song: "My Generation" (The Who) Editor: Erik Reis D.P.: Pierre De Kerchove Other Credits Sara Lundberg (Plastic Artist) Published/Released (Month, Year): April 2012 |
| философия | The music never stops. |
| Проблема | "Vocal Cords" is the new spot of MTV's campaign "The music never stops", made by Brazilian agency Loducca and ParanoidBR. Just like "Balloons" and the recent "Guitar Man" spots (http://tinyurl.com/mtvguitarman), "Vocal Cords" is a visual experiment celebrating pop music. |
| Результат | It's reinforcing MTV's brand image. |
| Тип медиа |
Телевидение
|
| Звуковая дорожка | My Generation - The Who |
| Продакшн Студия |
ParanoidBR
|
| Продюсер агентства |
Karina Vadasz
|
| Продюсер агентства |
Ana Luisa André
|
| Креативный директор |
Cássio Moron
|
| Креативный директор |
André Faria
|
| Музыка |
My Generation
|
| Кинематография |
Pierre de Kerchove
|
| Аудио послепроизводственный этап |
A9 Audio
|
| Редактор |
Erik Reis
|
| Исполнительный продюсер |
Egisto Betti
|
| Арт-директор |
Sara Lundberg
|
| Арт-директор |
Dulcídio Caldeira
|
| Копирайтер |
guga ketzer
|
| Копирайтер |
Dulcídio Caldeira
|
| Директор |
Dulcídio Caldeira
|
| Исполнительный креативный директор |
Guga Ketzer
|