| Заголовок | Hack Market (eng) |
| Агентство | Marcel |
| Кампания | High tech – Low impact |
| Рекламодатель | Back Market |
| Бренд | Back Market |
| Posted | Июль 2022 |
| Бизнес сектор | Интернет розничной торговли, Интернет-магазин |
| История | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Президент | Pascal Nessim |
| Исполнительный креативный директор | Youri Guerassimov |
| Копирайтер | Antonin Jacquot |
| Президент | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| Арт-директор | Vincent Boursaud |
| Художник по графике движения | Julien Taillez |
| Арт-директор | Hugo Wahledow |
| Копирайтер | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| Директор рабочей группы клиента | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Копирайтер | Aurel Cablan |
| Художник по графике движения | Vincent Iweins |
| Менеджер социальных медиа | Calliste Garrabos |
| Управляющий директор | Benjamin Taïeb |
| Исполнительный креативный директор | Valéry du Peloux |
| Директор | Guillaume Talvas |
| Редактор | Julien Hannedouche |
| Менеджер проекта | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Креативный директор | Clément Séchet |
| Продюсер | Valéry du Peloux |
| Продюсер | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| Копирайтер | Alexandre Dodille |
| Арт-директор | Céleste Nessim |
| Послепроизводственный этап | ADF L’atelier |