| Заголовок | The Boy Nobody Could See |
| Агентство | Impact BBDO |
| Кампания | Show Yourself |
| Рекламодатель | Centrepoint |
| Бренд | Centrepoint |
| Дата первой трансляции/Публикации | 2018 / 1 |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| философия | Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign. Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion. Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty. Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Online Editior | MPC LDN |
| Edit Company | The Assembly Rooms |
| Менеджер по маркетингу | Rupal Panjani |
| Head of Marketing | Shyam Sunder |
| Brand | Simon Cooper |
| Planner | Saurabh Dahiya |
| Главный управляющий | Colin Farmer |
| Исполнительный креативный директор | Fadi Yaish |
| Ассоциированный креативный директор | Alok Mohan |
| Agency Production | Aly Seifelnasr |
| Специалист по работе с заказчиками | Lizelle Rodrigues |
| Специалист по работе с заказчиками | Rima Hussein |
| Account Director | Christopher Kiernan |
| Account Director | Andrew Peacock |
| Руководство музыкальных рядов | Leland |
| Artists | Let Her Go by Anna Pancaldi and Arch Birds |
| Edit Assistant | Eve Ashwell |
| Класс | Jean-Clément Soret |
| Художник-постановщик | Natasa Rogelj |
| Продакшн Студия | Truffle Beirut |
| Исполнительный продюсер | Michel Abou Zeid |
| Исполнительный продюсер | Cynthia Chammas |
| Оператор-постановщик | Carl Burke |
| Director | Martin Stirling |
| Костюм | Valter Kobal |
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