Заголовок | Dustbin |
Агентство | adam&eveDDB |
Кампания | Repackaging Goodness - Hovis |
Рекламодатель | Rank Hovis McDougall Limited |
Бренд | Hovis |
Posted | Июнь 2002 |
Продукт | Bread |
Бизнес сектор | Булочки, хлеб, хлебцы |
Слоган | Get something good inside. |
философия | This case demonstrates how the re-launch of Hovis resulted in massively increased profits. The re-launch included radical new advertising and packaging based on the core brand value of 'everyday goodness'. They drove demand to such and extent that Hovis was able to increase volume at the same time as increasing price - totally counterintuitive. Hovis was the fastest growing non-alcoholic grocery brand over the last year (+26%). And both the advertising and packaging paid for themselves and more. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Продакшн Студия | Studio AKA |
Креативный директор | John Webster |
Менеджер по рекламе | Paula Moss |
Креативный директор | Garrick Hamm |
Планировщик счета | Vicki Holgate |