| Заголовок | Office |
| Агентство |
Famiglia
|
| Кампания |
In Other Words - Nova Schin
|
| Рекламодатель |
Grupo Schincariol
|
| Бренд |
Nova Schin
|
| Posted | Февраль 2007 |
| Бизнес сектор | Пиво, сидр, лагерное пиво
|
| Слоган | In Other Words: Beer! |
| философия | We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals. |
| Проблема | The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand. |
| Тип медиа |
Журнал
|
| Рынок | Brazil |
| Illustrator |
Jõao Bola
|
| Арт-директор |
Fabio Brigido
|
| Фотограф |
Lucio Cunha
|
| Креативный директор |
Átila Francucci
|
| Копирайтер |
Samir Mesquita
|
| Креативный директор |
Fernando Nobre
|
| Illustrator |
Darcy Vieira
|
