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Aaron Langley
Aaron Langley
Редактор at Cosmo Street
New York, United States
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ЗаголовокGo with the Fake
Агентство
Кампания Deisel: Go With the Fake
Рекламодатель Diesel
Бренд Diesel
PostedНоябрь 2018
Бизнес сектор Одежда, мода и обувь
История During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media.

Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage.
Тип медиа Анализ ситуации
Audio Record
Смешивание
Главный креативный директор
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор цифрового формата
Креативный директор цифрового формата
Копирайтер
Арт-директор
Продюсер агентства
Продюсер агентства
Управляющий делами
Директор рабочей группы клиента
Директор рабочей группы клиента
Менеджер социальных медиа
Директор по обслуживанию клиентов
Стратегический планировщик
Специалист по работе с заказчиками
Продакшн Студия
Директор
Продюсер Продакшн Студии
Администратор производства
Помощник производства
Редакционная компания
Редактор
Продюсер Продакшн Студии
Музыка
Музыка
Креативное агентство

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Deisel: Go With the Fake

Бренд: Diesel
Агентствa: Publicis New York
Медиа: Веб-фильм
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