| Заголовок | Playground |
| Заголовок (оригинальный язык) | Terrain de jeu |
| Агентство |
Publicis Conseil
|
| Кампания |
Fathers & Sons - Wonderbra
|
| Рекламодатель |
Hanesbrands Inc.
|
| Бренд |
Wonderbra
|
| Posted | Февраль 2008 |
| Бизнес сектор | Женское нижнее белье, нижнее белье, пижамы
|
| философия | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| Проблема | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| Тип медиа |
Печать
|
| Исполнительный креативный директор |
Olivier Altmann
|
| Арт-директор |
Damien Bellon
|
| Копирайтер |
Thierry Albert
|
| Делопроизводитель |
Ingrid Kuhn
|
| Делопроизводитель |
Gaëlle Morvan
|
| Делопроизводитель |
Patricia Denis du Péage
|
| Фотограф |
David Harriman
|
| Послепроизводственный этап |
Loupe
|
| Менеджер по рекламе |
Carlo Paolucci
|
| Менеджер по рекламе |
Dominique Laroche
|
| Менеджер по рекламе |
Vanessa Masliah
|
