| Заголовок | 3 Bar Superstar |
| Агентство | McCann London |
| Кампания | 3 Bar Superstar |
| Рекламодатель | adidas |
| Бренд | Adidas |
| Posted | Март 2020 |
| Бизнес сектор | Спортивная одежда |
| История | Worn by Run DMC at the birth of rap culture, adidas’ iconic Superstar shoe once stood for originality; inspiring subcultures like UK Grime. But today, the shoe is 50 years old, and has lost relevance. And, with arts cuts and music schools closing, original UK talent have no space to be heard.So, we wiped out 3 musical bars from Grime-pioneer Kano’s latest track – in homage to the shoes’ 3-bar design. As an innovative mobile site, it gave young lyricists the chance to win recording time with Kano himself.After 35,500 studio sessions, 4,500 bars dropped and 72-hours of pure rap, one Superstar excelled. Recording the song ‘Check’ with Kano, un-heard ‘Selass’ launched on platforms worldwide. We invested in original talent across the UK, by making the shoe stand for originality once more, by lending their 3 historic bars to the Superstars of tomorrow. |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | Rob Doubal |
| Главный креативный директор | Laurence Thomson |
| Креативная команда | Matt Searle |
| Креативная команда | Olly Wood |
| Креативный директор | Matt Crabtree |
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