Johnnie Walker - "Keep The Flame Alive"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

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Заголовок	Keep The Flame Alive
Агентство	H&C Leo Burnett Beirut
Кампания	Keep The Flame Alive
Рекламодатель	Diageo
Бренд	Johnnie Walker
Posted	Март 2015
Бизнес сектор	Крепкие напитки, крепленые вина
История	In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.
Тип медиа	Анализ ситуации
Длина	126 seconds
Рынок	Lebanon
Главный креативный директор	Bechara Mouzannar
Исполнительный креативный директор	Malek Ghorayeb
Креативный директор	Areej Mahmoud
Директор	Hadi
Арт-директор	Nadia Deghaily
Креативный директор	Davina Atallah
Директор рабочей группы клиента	Nada Abi Saleh
Директор рабочей группы клиента	Peter Mouraccade
Копирайтер	Lama Bawadi
Продакшн Студия	Stoked sal
Цифровая стратегия	Samer Shoueiry