| Заголовок | Your Last Journey |
| Агентство | Publicis Romania |
| Кампания | Your Last Journey |
| Рекламодатель | Romanian Traffic Police |
| Бренд | Romania traffic police |
| Posted | Ноябрь 2012 |
| Бизнес сектор | Безопасность дорожного движения |
| История | The “departure from life” ritual used in the Romanian Orthodox funerals is very dramatic, meant to underline “the pain of the soul being separated from the body”. Usually, these Romanian funerals feature old mothers who act as professional criers, locally called - “bocitoare”. It’s the old custom that, no matter which family you depart from, makes sure you’ll be properly mourned. So instead of regular promoters, we gathered a group of professional funeral criers and went clubbing. We also replaced the classic windshield leaflets with traditional funeral towels. Idea: If you drink, you’ll drive on your last journey! |
| философия | This was our unconventional response to the ridiculous budget we had to deal with. Therefore, it was well thought to be something more than a memorable stunt - to earn media, go viral and be immediately picked up by the traditional media (TV and press). |
| Тип медиа | Мероприятия |
| Креативный директор | Razvan Capanescu |
| Копирайтер | Andy Daniluc |
| Копирайтер | Andrei Gurau |
| Арт-директор | Raluca Bararu |
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