| Заголовок | Glass |
| Агентство | Ogilvy China |
| Кампания | Illiterate - New Citizen Program (China) |
| Рекламодатель | New Citizen Program |
| Бренд | New Citizen Program |
| Posted | Апрель 2009 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Ogilvy Beijing and New Citizen Program commissioned local artists to create Bricks, Barbed Wire and Glass, three installation art pieces placed outside popular art galleries in China. The provocative installations symbolize the effects of illiteracy on children affected by relocation to cities with their migrant working parents. |
| философия | Enough money was raised to commission a new school and enroll 950 new students. |
| Проблема | Statistics show that a quarter of the 21 million children who have moved to cities with their migrant working parents have no hope of getting an education. Each of the installations included information on the campaign along with a phone number to call to donate money. |
| Тип медиа | На открытом воздухе / вне дома |
| Исполнительный креативный директор | Nils Andersson |
| Арт-директор | Nils Andersson |
| Креативный директор | Forest Young |
| Арт-директор | Forest Young |
| Копирайтер | Yuan Zhong |
| Копирайтер | Matthew Curry |
| Копирайтер | Song Yue |
| Копирайтер | Kweichee Lam |
| Копирайтер | Echoo Lee |
| Фотограф | Johnny Pan |
| Фотограф | Wolf Liu |
| Арт-директор | Lena Hou |
| Арт-директор | Rocky Ren |
| Арт-директор | Yu Zhenhua |
| Арт-директор | Billy Lu |
Больше работы
СМОТРЕТЬ ВСЕBricks
- БРЕНД:
- New Citizen Program
- АГЕНТСТВО:
- Ogilvy China
Barbed Wire
- БРЕНД:
- New Citizen Program
- АГЕНТСТВО:
- Ogilvy China