| Заголовок | Pain/Dream |
| Агентство | Impact BBDO |
| Кампания | Cruel/civilized |
| Рекламодатель | 28 Too Many |
| Бренд | Female genital mutilation (FGM) |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | The Egyptian Government passed legislation in 2008 that specifically prohibits FGM. In September 2016, a further amendment was made (by Law No. 126 of 2016) to the Penal Code, replacing Article 242-bis and adding Article 242-bis (A), upgrading FGM from a misdemeanor to a felony. Describe The Target Audience The medicalization of FGM in Egypt is a huge challenge with 78.4% of incidences carried out by health professionals. We want to raise awareness and target new parents. We want to educate them about the Impact of FGM, and convince them not to expose their daughters to this awful practice. Translation: Provide A Full English Translation Of Any Text. Inhuman became human Pains became dreams Accept became Condemn Despair became Joy Cruel became Civilized Consent became Defiance |
| Тип медиа | Брендированный контент |
| Длина | |
| Chief Executive Officer | Dani Richa |
| Главный креативный директор | Paul Shearer |
| Managing Director | Samantha Stuart-Palmer |
| Ассоциированный креативный директор | Marie-Claire Maalouf |
| Executive Arabic Creative Copywriter | Sarah Berro |
| Creative Director | Logan Allanson |
| Graphic Designer | Ahmed Nawara |
| Арт-директор | Marcio Doti |
| Ассоциированный креативный директор | Ben Griffiths |
| Executive Arabic Creative Copywriter | Rani Amayri |
| Arabic Copywriter | Mohamed Abdelkader |
| Executive Arabic Proof Reader | Husam Al Agha |
| Арт-директор | Jithesh Narayanan |
| Художественный руководитель цифрового формата | James Keith Elgie |
| Calligrapher | Abdelghany Shoair |
| Creative Services Director | Tennyson Torcato |
| Strategy Director | Noor Hassanein |
| Communications Manager | Emma Lightowlers |
| Director | Amel Fahmy |
Больше работы
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Novomed White Cat
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Novomed Grey Cat
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Novomed Dog
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Zero Tolerance Ribbon
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- Impact BBDO
Zero Tolerance Ribbon
- БРЕНД:
- Female genital mutilation (FGM)
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The Toxic Flag
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The blank edition
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Shame/Defiance
- БРЕНД:
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- АГЕНТСТВО:
- Impact BBDO