| Заголовок | Now What? |
| Агентство | McCann New York |
| Кампания | Now What? |
| Рекламодатель | Prudential Financial, Inc. |
| Бренд | Prudential |
| Дата первой трансляции/Публикации | 2023 / 8 |
| Бизнес сектор | Страхование |
| философия | Prudential Financial, Inc. (NYSE: PRU) is partnering with 19-year-old tennis player Ethan Quinn in a new advertisement directed by Reinaldo Marcus Green in partnership with creative agency McCann New York. The ad, which will premiere during the US Open Aug. 28-Sept. 10, showcases Ethan at a new stage in his life: Preparing for competition as a first-time professional and thinking about…retirement. Ethan will utilize Prudential Stages for Retirement and Prudential’s team of financial advisors to let his money work for him as he builds his tennis career. Through the power of compound interest, the investment could be worth as much as $2.8 million – nearly the value of the grand prize at the US Open – when he is eligible for retirement. Green, a former college athlete who directed such iconic films as Monsters and Men, Joe Bell, and King Richard, agrees and says his background in sports was one of the primary reasons he decided to sign on as director. Throughout the ad are a variety of those inspiring moments: Ethan at center court of a large-scale stadium. Sitting on the sidelines. Walking down the tunnel. Preparing in the locker room. Near the end, he’s preparing for a serve, and hitting it across the net in what is now the exciting and defining moment of the rest of his life. The voice-over describes Ethan as an underdog, a long shot, a first timer. But it also describes him as ‘something that not too many people ever get to be. A professional.’ The ad is designed to encourage everyone at every age to seize ‘Now What?’ moments (the moments you realize your life has changed for the better) and take their financial future to the next level. This strategy will help Ethan prepare for any future in tennis and beyond. Ethan’s ad with Prudential will air on ESPN, ABC, and the Tennis Channel for the duration of the tournament, including the men’s and women’s quarterfinals and semifinals and the women’s championship, and will be supported by a paid social media and digital campaign. The ad is in addition to a global campaign for Prudential’s global investment management division (PGIM) in partnership with Cam Norrie, the world’s #13 tennis player and the British #1. PGIM will be prominently featured on Cam’s shirt sleeve during the Australia Open, the French Open, the US Open and Wimbledon. Prudential and PGIM also will be featured on shirt sleeves for 40 matches at the US Open. |
| Тип медиа | Телевидение |
| Длина | |
| Менеджер по рекламе | Susan Johnson |
| Менеджер по рекламе | Richard Parkinson |
| Менеджер по рекламе | Corinne Cuthbertson |
| Менеджер по рекламе | Kirk Peterson |
| Менеджер по рекламе | Bassem Nassar |
| Менеджер по рекламе | Brandii Reid |
| Менеджер по рекламе | Brett Tuller |
| Менеджер по рекламе | Rita Beim |
| Менеджер по рекламе | Krystal Tedesco |
| Менеджер по рекламе | Kalli Chapman |
| Главный креативный директор | Shayne Millington |
| Главный креативный директор | Pierre Lipton |
| EVP, Executive Creative Director | Larry Platt |
| EVP, Executive Creative Director | Danny Rodriguez |
| SVP, Group Creative Director | Brad Soulas |
| SVP, Group Creative Director | Kristine Baker |
| Креативный директор | Nick Ciomperlik |
| Креативный директор | Nickie Thongton |
| EVP, Chief Production Officer | Aaron Kovan |
| SVP, Executive Integrated Producer | Debbie Dunlap |
| Интегрированный продюсер | Ani Goldoni |
| EVP, Head of Communications | Alexandra Velasco |
| EVP Head of Talent Partnerships | Danielle Korn |
| Senior Director Celebrity Partnerships and Talent | Damien Choy Smith |
| Лицензирование музыки | Jamie Jou |
| Управляющий делами | David Halberstadt |
| VP, Director Talent Payment | Terry Marcello |
| Менеджер оплаты талантам | Lisa Schieder |
| SVP, Executive Account Director | Socrates Papazoglou |
| Директор рабочей группы клиента | Paige Lacey |
| Делопроизводитель | Toyin Lanade |
| Ассистент исполнительного руководителя по учетной записи | Tess Tobias |
| SVP, Group Strategy Director | Anna Andreis |
| VP Strategy Director | Amadeo Plaza |
| Senior Strategist | Bree West |
| Associate Strategist | Jason Wang |
| Директор | Reinaldo Marcus Green |
| Управляющий директор | David Morrison |
| Исполнительный продюсер | Jen Beitler |
| Исполнительный продюсер | Megan Moore |
| Продюсер | Francesco Soru |
| Администратор производства | Nicole Holloway |
| Редакционная компания | No6 NYC |
| Руководитель производства | Laura Molinaro |
| Исполнительный продюсер | Corina Dennison |
| Продюсер пост-производства | Martino Baltiero |
| Редактор | Dhakil Hausif |
| Редактор | Bryan Wetzel |
| Редактор | Maxwell Redinger |
| Заместитель редактора | Efthimi Matsamakis |
| Finishing Producer | Mark Reyes |
| GFX Artist | Christian Matts |
| Senior Flame Artist | Ed Skupeen |
| Колорист | Steven Picano |
| Послепроизводственный этап | Revolve |
| Продюсер пост-производства | Bianca Muccia |
| Продюсер пост-производства | Gilda McCrann |
| Смешивание | Michelle Kerzner |
| PR-агентство | Current Global |
| Talent | Ethan Quinn |
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