Заголовок | Rush Hour |
Агентство | AMV BBDO |
Кампания | BBC One Refreshment |
Рекламодатель | BBC |
Бренд | BBC One |
Дата первой трансляции/Публикации | 2002 / 5 |
Бизнес сектор | ТВ/Радио программы и станции |
Слоган | The One |
История | The ad opens on a young office worker. He strips off his shirt and tie before climbing out of the window. A death-defying roof top journey ensues as our hero makes this way home. Below we see the gridlocked rush hour traffic. Reaching home he turns on BBC One. |
философия | Extensive research diagnosed that the image of BBC One was out of joint with the reality of the programmes it carried. Viewers thought of the channel as safe, solid, well-made and traditional. In reality, BBC One is shocasing many of the most exciting, refreshing programmes on British television. We wanted them to retain BBC One's core values but present the channel in a new light as refreshing, bold and surprising. The creative idea was to dramatise the unmissable nature of BBC One's programming in a visually dramatic and breathtaking fashion. |
Проблема | With the growth of new terrestrial, satelite and cable channels, BBC One was losing its share of the viewing audience. The task was once again to make BBC One the nation's favourite channel - the channel that viewers went to first. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Продакшн Студия | Gorgeous Enterprises |
Креативный директор | Peter Souter |
Арт-директор | David Sullivan |
Копирайтер | Tom Ewart |
Директор | Tom Carty |
Продюсер агентства | Edel Erickson |
Редактор | Jonnie Scarlett |
Редакционная компания | The Quarry |
Продюсер | Edel Erickson |
Директор по освещению / Освещение | Peter Thwaites |
Композитор | Rip-Off Artist |
Звуковой дизайн компании | Peter Raeburn |
Звуковой дизайн компании | Tony Rapaccioli |
Звуковой дизайн компании | Jonnie Burn |
Звуковой дизайн компании | Parv Thind |
Account Handler | Katie Sutton |
Marketing Manager | Christine Madden |
Продакшн Студия | BBC Broadcast |