| Заголовок | Oriental |
| Агентство | AMV BBDO |
| Кампания | Jamie Oliver Campaign - Sainsbury |
| Рекламодатель | Sainsbury's |
| Бренд | J Sainsbury |
| Дата первой трансляции/Публикации | 2002 / 2 |
| Продукт | New Oriental Range of Food |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| Слоган | Making Life Taste Better |
| История | To showcase the new Oriental Range at Sainsbury's in an innovative way using Jamie Oliver. |
| философия | A Recipe for Success Since 2000, TV advertising has helped turnaround Sainsburys business fortunes delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every advertising pound spent. In reinvigorating the brand mission of Pioneering better quality everyday food, it has given customers new food ideas that have encouraged them to shop, cook and eat differently. This has helped halt defection and enticed loyalists to spend more at Sainsburys, ultimately helping to improve shareholder value potentially to the tune of £1.76 billion. To show Jamie Oliver literally "go Oriental" with inspiration from the new range. To see him cook up an Oriental treat with the new ingredients available. |
| Проблема | Advertise Sainbury's new Oriental range of food - the widest range of any supermarket. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | hla |
| Исполнительный креативный директор | Peter Souter |
| Арт-директор | Paul Young |
| Копирайтер | Cam Mitchell |
| Директор | JJ Keith |
| Продюсер Продакшн Студии | Ohna Falby |
| Продюсер агентства | Simon Monhemius |
| Директор рабочей группы клиента | Judith Frame |
| Актер / Знаменитость | Jamie Oliver |
| Менеджер по рекламе | Sara Weller |
| Стратегический планировщик | Rebecca Moody |