| Заголовок | Hope Reef (Case Film) |
| Агентство | AMV BBDO |
| Кампания | Hope Grows |
| Рекламодатель | Mars, Inc. |
| Бренд | Sheba |
| Дата первой трансляции/Публикации | 2021 / 5 |
| Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
| философия | With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Звуковая дорожка | “Hope Grows” by Biggi Hilmars |
| Продакшн Студия | Framestore |
| Главный креативный директор | Alex Grieve |
| Исполнительный креативный директор | Nicholas Hulley |
| Исполнительный креативный директор | Nadja Lossgott |
| Креативный директор | Mario Kerkstra |
| Креативный директор | Clark Edwards |
| Креативный директор | Andre Hull |
| Креативная команда | Victor Bustani |
| Креативная команда | Ricardo Porto |
| Креативная команда | Pieter Rossouw |
| Креативная команда | Mat Scholes |
| creative Design Director | Mario Kerkstra |
| Группа планирования | Lola Finney-Neves |
| Группа планирования | Talitha Turbin |
| Группа планирования | Brian Williamson |
| Группа планирования | Emily Brydon |
| Account Management Team | Maddie Burnell |
| Account Management Team | Alice Kasappian |
| Account Management Team | Ella Fanshawe |
| Account Management Team | Ella Dolding |
| Account Management Team | Laura Balfour |
| Продюсер агентства | Laura Rawdon |
| Продюсер агентства | Vicki Lavington |
| Продюсер агентства | Claire Nolan |
| Продюсер агентства | Freya Axworthy |
| Продюсер агентства | Felicity Bamber |
| Продюсер агентства | Shail Mehta |
| Продюсер агентства | Adrienn Major |
| Продюсер агентства | Leonie Chaudhry |
| Продюсер агентства | Nick Godden |
| Медиа-агентство | MediaCom |
| PR-агентство | Freuds |
| Public Relations | Charlotte Budd |
| Public Relations | Hannah Wallace |
| Public Relations | Scott Slattery |
| Public Relations | Ali Bedford |
| Public Relations | Emma Adams |
| Public Relations | Siobhan Hennessy |
| Public Relations | Frankie Dunn |
| Public Relations | Sydney Shapiro |
| Public Relations | Rosalia Shindjoba |
| Public Relations | Daryl White |
| Продакшн Студия | Weare17 |
| Продакшн Студия | The Glue Society |
| Продакшн Студия | Indo Pacific Films |
| Продакшн Студия | Production Flare |
| Продакшн Студия | Makemepulse |
| Продакшн Студия | W3 |
| Продакшн Студия | King Henry Studio |
| Директор | Paul Bruty |
| Директор | Murray Butler |
| VFX Supervisor | Grant Walker |
| CG Администратор | Hernan Llano |
| Продюсер | Sophie Harrison |
| Продюсер | Jasmin Helliar |
| Редактор | Maia Lloyd |
| Редакционная компания | Shortcut Club |
| Аудио послепроизводственный этап | Echolab |
| Композитор | Biggi Hilmars |
| Музыка | Radford Music |
| Digital & Social Art Director | Mat Scholes |
| Digital & Social Art Director | Pieter Rossouw |
| Digital & Social Art Director | Mario Kerkstra |
| Копирайтер | Hermione Wright |
| Копирайтер | Pieter Rossouw |
| Копирайтер | Mat Scholes |
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