Breast Cancer Now - "Real Talk"

BMB

BMB London, United Kingdom

Премии

1483

Это объявление является частью "ACT Responsible Collection"

Бренд: Breast Cancer Now
Страна: United Kingdom

Рекламодатель: Breast Cancer Now

Заголовок	Real Talk
Агентство	BMB
Кампания	Real Talk
Рекламодатель	Breast Cancer Now
Бренд	Breast Cancer Now
Дата первой трансляции/Публикации	2022 / 9
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
История	In the TV spot, “Real Talk”, a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones. But it’s in a Breast Cancer Now support group that she feels she can share her true feelings out loud: delivering the same response both in her aside to camera and to the person she’s talking to, a member of the Breast Cancer Now support group, who has also experienced breast cancer. The ad ends with the message: “Want to talk more openly about breast cancer? We’re Here”, inviting people who might be worried about or experiencing breast cancer to turn to the charity and find the support to talk more openly about breast cancer.
философия	Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year. Directed by the Cannes Grand Prix winning David Dearlove, through Blink, the 60” spot breaks on ITV on 26 September, a 30” edit will also debut on this date, and an extended 80” edit will be used for social channels. The new campaign builds on Breast Cancer Now’s striking brand print campaign by BMB launched earlier in the year, which showed individuals explaining how they are touched by breast cancer and the many ways the charity helps people affected by breast cancer.
Тип медиа	Телевидение
Длина	82 seconds
Звуковой дизайн компании	Wave Studios
Менеджер по рекламе	Deanne Gardner
Менеджер по рекламе	Rachael Franklin
Менеджер по рекламе	Lauren Songour
Менеджер по рекламе	Nick Wakefield
Менеджер по рекламе	Daisy England
Главный креативный директор	Matt Lever
Креативный директор	Bianca Eglinton
Head of Strategy	Rebecca Moody
Senior Strategist	Amy Bowker
Управляющий директор	Claudia Wallace
Директор рабочей группы клиента	Rosie Morahan
Продюсер агентства	Nadia Amico
Продакшн Студия	Blink London
Директор	David Dearlove
Продюсер	Rich Wilson
Звукорежиссер	Parv Thind
Послепроизводственный этап	Black Kite
Media Buying Agency/Media Planner	AMI