Заголовок | Poop in Your Chicken |
Агентство | Great Guns USA |
Кампания | Poop in Your Chicken |
Рекламодатель | People for the Ethical Treatment of Animals PETA |
Бренд | PETA |
Дата первой трансляции/Публикации | 2022 / 10 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
История | ‘Poop in Your Chicken’ sees PETA’s protagonist read a news alert on her phone: ‘If you’re eating chicken, you’re eating poop.’ Disgusted, it transforms the way she sees the world until she can’t ignore the truth any longer - culminating in her knocking a plate of her famous chicken pasta out of a friend’s hand as she shouts, “Don’t eat it! There’s poop in there!” |
философия | PETA and Great Guns USA have teamed up to deliver an unforgettable comedic campaign, ‘Poop in Your Chicken’. Directed by Great Guns USA’s Justin Casselle, the punchy, pro-vegan spot is part of PETA’s new push for fast food chains and grocery stores to label chicken packages with the amount of faecal matter they contain. Working directly with PETA, Great Guns USA’s MD and EP Oliver Fuselier spearheaded the educational project, alongside director Justin Casselle. Throughout the process, they worked collaboratively with PETA’s Ryan Hajek and Joel Bartlett to bring their shared vision to life in a creative, memorable way. Contemplating the areas PETA wished to explore for the next campaign, the teams decided to go for a comedic approach - an enticingly subversive direction for the animal rights organisation. Trusting in his own comedic sensibilities, Justin ensured that he pitched, wrote, and directed in a way that would make himself laugh, while soundboarding off the Great Guns USA team to strike the right balance between message and humour. The end result melds madness with moral in a fun way that’s sure to linger in viewers’ minds long after the commercials ends. The video campaign will run locally in Atlanta and Baton Rouge, the hometowns of major chains Chick-fil-A and Raising Cane’s. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Great Guns USA |
Managing Director/ Executive Producer | Oliver Fuselier |
HOP | Becca Radin |
Executive Assistant | Kelsy Haden |
Продюсер | Ramone Hulet |
Директор | Justin Casselle |
Commercial Coordinator | Hannah Ward |
1st AD | Kali Mann |
DP | Taylor Russ |
1st AC | Kevin Ulibarri |
2nd AC | Layton Herbert |
DIT | Tony Watkins |
Интернет / осветитель | Joe Jackson |
Key Grip | Emilio Marcilino |
Swing | Nick Carey |
Арт-директор | Grant West |
Prop Assistant | Jacob Boyle |
Смеситель | Tomasso Pompeii |
Костюмы / Стилист | Paola Alejandra Erazun |
Hair and Makeup | Maria Barrera |
Stylist Assistant | Ellen Schafer |
Health & Safety Officer | Michelle Macedo |
PA Production Van | Kory Boyer |
PA Shuttle Van | Kiayla Jackson |
Set PA | Grace Gallagher |
Set PA | Johnny Alvarez |
Talent | Baracha Walston |
Talent | Talia Martin |
Talent | Reid Fellow |
Talent | Katty Elizabeth Morla |
Background Talent | Jamal Delaney |
Background Talent | Anastasiia Ponomarova |
Background Talent | Nassaharat Sungvornyothin |
Background Talent | Kimberly Hoyos |
Background Talent | Alix Hamilton |
Camera Equipment | Eastside Camera |
Catering | Rockwell Catering |
Кастинг | Ron Blair Casting |
Extras Casting | Extra Extra |
Lighting & Grip Equipment | Cinema Cypher |
Passenger Van | Galpin |
Production Supplies | Hot Bricks |
Shipping | FedEx |
Звук | Tomasso Pompeii |
Trucking | Uhaul |
Редактор | Andrew Henry |
Колорист | Ron Sudul |
Music Score | Francis Watkoskey |
Sound Design and Mix | Batsirayi Zesaguli |