Kia - "Drive-Up"

David&Goliath

David&Goliath El Segundo, United States

4373

Бренд: Kia
Страна: United States

Рекламодатель: Kia Motors

Заголовок	Drive-Up
Агентство	David&Goliath
Кампания	2023 Kia Summer Sales Event
Рекламодатель	Kia Motors
Бренд	Kia
Дата первой трансляции/Публикации	2023 / 5
Бизнес сектор	Легковые автомобили
философия	KIA has teamed up with Great Guns USA director Bruce St. Clair for a heartwarming campaign shot in the California desert. The campaign centres on members of a family, each in a different KIA car which effortlessly navigates the winding trails of a remote rocky expanse. Under a setting sun, they exit the vehicles to huddle together under a vast rock face, onto which the younger generation projects old videos of their parents - a unique celebration of their anniversary. David & Goliath gave Great Guns USA director Bruce St. Clair the brief to capture a family coming together to surprise their parents in a distant location, infused with both energy and emotion. Bruce was drawn in by the storytelling angle, keen to show how the vehicles enable the family to create special memories together. Needing a large expanse that could accommodate the number of cars, Bruce opted to shoot on location rather than in a studio. The campaign required a unique setting only accessible by the range of cars, and was therefore shot in Blayney Ranch (Palmdale, CA), an area of desert wilderness popular for filming. It also offered a rocky outcrop for the projection of the home footage, which was then expanded further in post. The crew then faced the challenges of navigating the weather and limited hours of daylight. The final film had to show the cars arriving at sunset, with the projection starting the moment the sunlight disappears, which couldn’t be cheated. The team had to film two hours before sunset and two after, rehearsing the position of the cars and the arrival of the family during the day to ensure none of their limited time was wasted.
Тип медиа	Телевидение
Длина	40 seconds
Продакшн Студия	Great Guns
Managing Director/ Executive Producer	Oliver Fuselier
HOP	Melissa Jacobs
Executive Assistant	Kelsy Haden
Директор	Bruce St. Clair
Линейный продюсер	Joey Zadwarny
Администратор производства	Blake Deross
Координатор производства	Jen Bilec
1st AD	Jason Lomardo
2nd AD	Nick Fiore
Менеджер по рекламе	Russell Wagner
Менеджер по рекламе	Kathleen Zimmerman
Менеджер по рекламе	Amber Ewell
Менеджер по рекламе	Candelaria Powell
Менеджер по рекламе	Brandi Johnson
Founder / Chairman	David Angelo
Главный креативный директор	Ben Purcell
Исполнительный креативный директор	Avital Pinchevsky
Креативный директор	Nick Micale
Креативный директор	Bennett Austin
Арт-директор	Jason Magnes
Продюсер исполнительного агентства	Sarah Patterson
Заместитель продюсера	Jonna Hicklin
Management Supervisor	Benjamin Porter
Group Account Director	Candace Logan
Делопроизводитель	Maile Connell
Product Specialist	Travis Ray
DP	Tim Thompson
1st AC	Bill Robinson
2nd AC	Noah Glazer
DIT	Daniel Wiowode
Chief Lighting Electrician	Max Goldberg
Assistant Lighting Electrician	Kurtis Meyers
Lighting Tech	Ryan Breitenbach
Driver	Jose Ruiz
Driver	Steve Hodge
Key Grip	Josh Markvan
Best Boy Grip	Richie Brush
Grip Driver	Johnathan Gonzalez
Grip Driver	Wilson Sun
Художник-постановщик	Joaquin Grey
Prop Master	Geoffrey Turney
Prop Assist	Nick Dunn
Leadman	Tommy Loya
Костюм	Ric Renae Hughes
Assistant Costumer	Miranda Zorn
Key Make-Up Artist	Valeri Conlan
VTR	Robbie Johnson
Смешивание	Charles Barnhart
Boom Operator	Greg Gardner
Script Supervisor	Laura Auldridge
Location Manager	Flint Maloney
Gang Boss	Jordo Edelman
Van Driver	Pete Dicecco
Van Driver	Javier Maza
Van Driver	Chris King
Motorhome Driver	Kenny Gonzalez
Video Village Van	Joe Marsi
Water Truck	Brian Eastveld
Craft Services	Andrew Davey
Craft Services Assist	Jill Bryman
FSA	Antonio Durran
Medic	Mike McLaughlin
Snake Wrangler	Aaron Wells
CCO	Kristian Moore
Testing Coordinator	Michele McKeehan
Помощник производства	Kathleen Cuevas
Помощник производства	Mirannda Hernandez
Помощник производства	Joaquin Katigbak
Помощник производства	David Guerrieri
Помощник производства	Jose Ramos
Помощник производства	Reggie Ware
Помощник производства	Lorne Volat
Помощник производства	Max McGarry
Помощник производства	Andrea Villanueva
Помощник производства	Sasson Lonner
Talent	Christine Kilmer
Talent	Birgitte Kristen
Talent	Gina Vitori
Talent	Reed Rudy
Talent	Schoen Hodges
Talent	Sera Trimble
Talent	Rhys Millen
Extras	Dan Sap
Car Prep	Ray Scott
Car Prep	Jake Kubin
Car Prep	Matthew Martinez
Car Prep	Christopher Martinez
Car Prep	Javier Chavez
Компания, которая занимается визуальными эффектами	Jamm Visual
VFX Executive Producer	Asher Edwards
VFX Senior Producer	Mike Wigart
Художник огня	Jake Montgomery
Художник огня	Troy Moore
Редакционная компания	Spinach LA
Исполнительный продюсер редакционной компании	Jonathan Carpio
Редакционный продюсер	Patricia Gushikuma
Editor / Managing Director	Adam Bright
Camera	Keslow Camera
Car Rental	California Rent-A-Car
Кастинг	Petite Casting
Catering	Global G Catering
Craft Services	McCraftys Inc
Covid Compliance	Kristiane Moore
Drone	Aerial Mob
Electric Rental	Arclight
Механик	Honeyhammer Grip
Generator	Powerhouse
Hard Drives	Filmtools
Insurance	Dewitt Stern
Motorhome	Sunset Studios
Payroll	Wrapbook
Production Supplies	Quixote Films
Shipping	FedEx
Trucks	Galpin
Walkies	Ruckus