Suzuki - "Enjoy the Ride"

The Red Brick Road

The Red Brick Road London, United Kingdom

9352

Бренд: Suzuki
Страна: United Kingdom

Рекламодатель: Suzuki

Заголовок	Enjoy the Ride
Агентство	The Red Brick Road
Кампания	Enjoy the Ride
Рекламодатель	Suzuki
Бренд	Suzuki
Дата первой трансляции/Публикации	2018 / 1
Бизнес сектор	Легковые автомобили
философия	Red Brick Road has developed a bold new campaign for Suzuki Cars. Set on a dodgem ride within a fairground and directed by Blinkink’s Noah Harris, the campaign showcases Suzuki cars unleashed in a world of bright lights and fun, underpinned by the campaign line 'Enjoy the Ride.’ The campaign will run from 8th January 2018. The idea stems from the insight that no matter how many times you get behind the wheel of a Suzuki, the sense of fun and elation does not fade - much like the sensation of riding at a funfair. The TV spot introduces a high-energy dodgems track where Suzuki cars move in carefully choreographed sequences. This is Suzuki’s first range commercial featuring the all-new Suzuki Swift, Suzuki Vitara and Suzuki Ignis. The week-long shoot involved 10 stunt drivers and a set-built dodgems arena, bringing to life the infectious fun of the fair, via unique, graceful stunt driving. Suzuki UK will be running a 60" along with 30” and 10” cut-downs. Boosted by Sonz of a Loop De Loop Era’s “Far Out”, the TVC is a shot of energy and nostalgia that will resonate with consumers. The ‘Enjoy the Ride’ campaign will be deployed through-the-line, with Red Brick Road creating digital display, social, print, CRM and Point of Sale. In the UK and Ireland, communications will also highlight Suzuki's striking financial service offers. The hero range of Suzuki models is featured throughout the campaign, with the Ignis, new Swift and Vitara taking centre stage.
Тип медиа	Digital
Длина	60 seconds
Рынок	Ireland
Sound Design	Wave Studios
Класс	Freefolk
Producer	Tim Page
Исполнительный креативный директор	Matt Davis
Исполнительный креативный директор	Richard Megson
Creative	Matt Davis
Creative	Richard Megson
Creative	Ted Smith
Sound Mix and Design	Tony Rapaccioli
Music Supervision	Soho Music
Редактор	Max Windows
Edit Company	Stitch
VFX Supervisor	Duncan Horn
Руководитель съемки	Ludo Fealy
Руководитель съемки	Chris King
Producer	Helen Tang
Послепроизводственный этап	Nineteentwenty
Наборщик	Stephanie Daly
Наборщик	Claire Larkin
Наборщик	Sam Meisels
Наборщик	Adam McHale
Наборщик	Robert Lilley
Наборщик	Chrys Aldred
Colourist	Duncan Russell
3D художник	Chris King
3D художник	Mike Farrar
3D художник	Eleonora D’Onofrio
3D художник	Martin Blunden
Управляющий производством	Beatrice Warren
Художник-постановщик	Morgan Kennedy
Продакшн Студия	Blinkink
Producer	Ewen Brown
Исполнительный продюсер	Bart Yates
Оператор-постановщик	Patrick Meller
Director	Noah Harris
1 ST AD	Jim Cole