Заголовок | Autoboatome |
Агентство | RPA |
Кампания | University of Farmers |
Рекламодатель | Farmers Insurance |
Бренд | Farmers Insurance |
Дата первой трансляции/Публикации | 2010 / 10 |
Бизнес сектор | Страхование |
История | Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. |
Тип медиа | Телевидение |
Продакшн Студия | Moxie Pictures LDN |
Музыкальная компания / Композитор | Jonathan Elias |
Музыкальная компания / Композитор | Elias Arts |
Спецэффекты / видеоэффекты | The Mill NY |
Телекинопроекционная аппаратура | Company 3 |
Редактор | Haines Hall |
Редакционная компания | Spot Welders |
Художник-постановщик | Ken Averill |
Исполнительный продюсер | Lizzie Schwartz |
Оператор-постановщик | Russell Carpenter |
Директор | Martin Granger |
Продюсер агентства | Selena Pizarro |
Продюсер исполнительного агентства | Gary Paticoff |
Ассоциированный креативный директор | Tom Hamling |
Ассоциированный креативный директор | Laura Hauseman |
Креативный директор группы | Pat Mendelson |
Главный креативный директор | David Smith |