| Заголовок | Shark Dive |
| Агентство |
FCB Lisbon
|
| Кампания |
Don't text and drive
|
| Рекламодатель |
ACAM Drivers Safety Association
|
| Бренд |
ACAM Drivers Safety Association
|
| Дата первой трансляции/Публикации |
2016 / 2
|
| Бизнес сектор | Потребительские и общественные услуги
|
| Слоган | Don't text and Shark Dive. Don't text and drive. |
| История | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
| философия | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
| Проблема | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
| Результат | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
| Тип медиа |
Плакат
|
| Арт-директор |
Ian Guimarães
|
| Копирайтер |
Viton Araùjo
|
| Главный креативный директор |
edson athayde
|
| Председатель |
Luis Silva Dias
|
| Иллюстратор |
Ian Guimarães
|
