| Заголовок | Trees |
| Агентство | Wieden+Kennedy |
| Кампания | The Power of Dreams - Honda |
| Рекламодатель | Honda Motor Co., Ltd. |
| Бренд | Honda |
| Posted | Декабрь 2003 |
| Продукт | CR-V |
| Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
| Слоган | The Power of Dreams |
| философия | They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. |
| Проблема | Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. |
| Результат | Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Менеджер по рекламе | Matthew Coomb |
| Senior Planner | Stuart Smith |
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