| Заголовок | Billie & Cora |
| Агентство | Ogilvy UK |
| Кампания | Let’s Talk the Joy of Later Life Sex |
| Рекламодатель | Relate |
| Бренд | Relate |
| Дата первой трансляции/Публикации | 2021 / 4 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| философия | Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risqué. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch. |
| Тип медиа | Печать |
| Длина | |
| Продакшн Студия | Rankin |
| Head of Marketing | Jane Douglas |
| Director of Communications & Engagement | Sarah Milsom |
| Media & Communications Manager | Sarah Osmik |
| Партнер клиента | Katharine Easteal |
| Chief Executive Creative Director | Jules Chalkley |
| Главный креативный директор | André Laurentino |
| Креативная команда | Nicola Wood |
| Креативная команда | Andy Forrest |
| Client Partner PR | Rachael Coomber-Nolan |
| Коммерческий директор | DK Cheung |
| Group Programme Director | Sophie Rhys Evans |
| Дизайнер | Luke Ridgway |
| Закупщик художественного оформления | Lesley Scott |
| Закупщик художественного оформления | Jodie Woodhouse-Ward |
| Фотограф | Rankin . |
| Медиа-агентство | MediaCom |
| Управляющий партнер | Daniel Wood |
| Продюсер | Christine Wright |
| Редактор | Fabio Liguori |
| Продюсер пост-производства | Leo Thornborough |
| Intimacy Coach | Ita O’Brien |
| Послепроизводственный этап | Hogarth Worldwide |
| Послепроизводственный этап | GPS |
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