| Заголовок | Survival |
| Агентство |
Havas Düsseldorf (inactive)
|
| Кампания |
History repeats
|
| Рекламодатель |
Getty Images
|
| Бренд |
Getty Images
|
| Дата первой трансляции/Публикации |
2021 / 1
|
| Бизнес сектор | СМИ, издательство и производство
|
| философия | We were briefed on an attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has an extremely large historical archive that goes back to the beginnings of photography. |
| Результат | "History repeats itself" is not just a saying. And we're proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive. |
| Тип медиа |
Газета
|
| Главный креативный директор |
Eric Schoeffler
|
| Исполнительный креативный директор |
Nicolas Becker
|
| Креативный директор |
Walter Ziegler
|
| Креативный директор |
Michael Schoepf
|
| Арт-директор |
Christina Boag
|
| Арт-директор |
Bettina Herz
|
| Art Director/ Graphics |
Timo Cremer
|
| Art Director/ Final Art |
Lorine Hunt
|
| Copywriter |
Daniel Boiu
|
| Copywriter |
Alexander Catapano
|
| Account Director |
Anna Grosskopf
|
| Account Director |
Anna Berg
|
