Fanta - "Beach Café"

Publicis Sapient London

Publicis Sapient London London, United Kingdom

8528

Бренд: Fanta
Страна: United Kingdom

Рекламодатель: Coca-Cola Company

Заголовок	Beach Café
Агентство	Publicis Sapient London
Кампания	Beach Café
Рекламодатель	Coca-Cola Company
Бренд	Fanta
Posted	Июль 2004
Продукт	Range
Бизнес сектор	Безалкогольные напитки, тоники
Слоган	Everything's fantastic with Fanta
История	Fanta had experienced growth and momentum but this had been driven largely by new flavour launches. Brand presence had increased but it had struggled to build emotional bonds with consumers. Fanta also wished to make itself more relevant to a wider target audience and develop advertising to move it towards Powerbrand status.
Проблема	There is an ageless desire to have fun, feel uplifted and make the most of life and its endless possibilities. Sometimes however, life can throw some curve balls at you and you need a little reminder to adopt the vibrant perspective again. The vibrancy of Fanta - rationally (fruity vibrant, taste) and emotionally (optimistic, sociable, uninhibited, summery) compels people to dive in and taste the fun. This emotionally lifts people up, making their life a brighter, happer more vibrant place where the possibilities are endless. Fanta is intoxicating fun without the alcohol.
Тип медиа	Телевидение и кино
Длина	30 seconds
Рынок	United Kingdom
Креативный директор	Bruce Crouch
Арт-директор	Neil Richardson
Копирайтер	Olly Farrington
Директор	Brian Buckley
Продюсер Продакшн Студии	Matt Buels
Директор рабочей группы клиента	Jenny Turner
Продюсер агентства	Amy Sherwin
Редактор	John Smith
Музыка	Mark Campbell