Government of Ontario - "The Risk"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

2064

Заголовок	The Risk
Агентство	Rethink Communications Inc.
Кампания	The Risk
Рекламодатель	Government of Ontario
Бренд	Government of Ontario
Posted	Июнь 2019
Бизнес сектор	Общественная безопасность, здоровье и гигиена
История	The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain.
Тип медиа	Digital
Рекламное Агентство	Rethink Communications Inc.
Креативный директор	Christina Yu
Креативный директор	Mike Dubrick
Креативный директор	Aaron Starkman
Арт-директор	Zachary Bautista