Заголовок | Christmas Banquet |
Агентство | Grey Worldwide Melbourne |
Кампания | A Place To Remember (The Long Table) |
Рекламодатель | Transport Accident Commission TAC |
Бренд | TAC |
Дата первой трансляции/Публикации | 2012 / 12 |
Бизнес сектор | Безопасность дорожного движения |
Слоган | This many people won't make it to Christmas lunch. |
История | A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table. |
Тип медиа | На открытом воздухе / вне дома |
Исполнительный креативный директор | Michael Knox |
Копирайтер | Michael Knox |
Креативный директор | Nigel Dawson |
Директор | Kath Regan |
Арт-директор | Peter Becker |
Менеджер проекта | Randal Glennon |
Директор рабочей группы клиента | Jodi Gubana |