| Заголовок | Danceable Trailers (Film Case) |
| Агентство | LAPIZ Hispanic Marketing |
| Кампания | Chicago Latino Film Festival |
| Рекламодатель | INTERNATIONAL LATINO CULTURAL CENTER OF CHICAGO |
| Бренд | Chicago Latino Film Festival |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Выставки, события и фестивали |
| философия | Latin culture has experienced a boom in the United States, with reggaeton taking American radios and dance floors by storm. Americans were loving our music, but our films? Not so much. To increase diversity and attendance at the 34th Chicago Latino Film Festival (CLFF), we created “Danceable Trailers,” original reggaeton songs based on the plots of three featured movies. We aired them on different Chicago radio stations to promote the festival. At the end of each song, an announcer revealed to listeners that it wasn’t a song they just heard, rather the trailer for a movie featured at the Chicago Latino Film Festival. We also secured placement at popular Chicago nightclubs. DJs at the clubs were given longer versions of the tracks to play or mix live, and delivered the call to action live at the end of the song. By reaching out to our target audience in places where they were already tuning in, we were able to use traditional media in an innovative way, and achieved the most successful year ever for the festival. |
| Тип медиа | Радио |
| Длина | |
| Звуковая дорожка | Virus Tropical |
| Brand Marketing Director | Pepe Vargas |
| Медиа-агентство | Starcom USA |
| Медиа-планировщик | Dana Bonkowski |
| Медиа-планировщик | Helen McCormack |
| Медиа-планировщик | Stephanie Cochin |
| Директор рабочей группы клиента | Marco Azucena |
| Группа планирования | Efrain Bahena |
| Исполнительный креативный директор | Luciana Cani |
| Senior Creative | Maria Bernal |
| Senior Copywriter | Roberto Luque |
| Senior Copywriter | Javier Valle |
| Копирайтер | Ernesto Martínez |
| Копирайтер | Rodrigo Cantalejo |
| Арт-директор | Rodrigo Cantalejo |
| Арт-директор | Freddy Agostini |
| Арт-директор | Juan Carlos Montes |
| Продюсер агентства | Brenda Morrison Fell |
| Продюсер агентства | Brenda Cortes |
| Music Prod Company | Supercharango |
| Музыкальный продюсер | Ramiro Garcia |
| Музыкальный аранжировщик | Ramiro Garcia |
| Композитор | Ramiro Garcia |
| Композитор | Fernando Buriasco |
| Музыкальный аранжировщик | Fernando Buriasco |
| Художник | Alejandro Corres |
| Художник | Emanuel Ntaka |
| Художник | Felipe Herrera |
| Художник | Guadalupe Alvarez |
| Голос | Vanessa Ortiz |
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