| Заголовок | ACA-M - Hangman - I miss you |
| Агентство | FCB Lisbon |
| Кампания | Hangman |
| Рекламодатель | ACA-M |
| Бренд | ACA-M - Drivers safety association |
| Дата первой трансляции/Публикации | 2017 / 4 |
| Бизнес сектор | Безопасность дорожного движения |
| История | Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.” |
| Тип медиа | Печать |
| Креативный директор | edson athayde |
| Арт-директор | Eduardo Pastor |
| Иллюстратор | Marcelo Dalbosco |
| Директор рабочей группы клиента | Sonia Gonçalves |
| Копирайтер | Leo Gomez |
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