| Заголовок | Excuses |
| Brief | “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay attention to. |
| Агентство |
FCB Lisbon
|
| Кампания |
Excuses
|
| Рекламодатель |
Associação Portuguesa de Apoio à Vítima
|
| Бренд |
APAV – Portuguese Association for Victim Support
|
| Дата первой трансляции/Публикации |
2018 / 4
|
| Бизнес сектор | Против бытового насилия и сексуального насилия
|
| История | “I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true. |
| философия | For most women, the excuses are always the same. Report the real aggressor. Report domestic violence. |
| Проблема | Domestic violence |
| Тип медиа |
Печать
|
| Арт-директор |
Eduardo Pastor
|
| Креативный директор |
edson athayde
|
| Копирайтер |
Leo Gomez
|
| 3D Studio |
Mulungu
|
| Послепроизводственный этап |
WhiteLab
|
| Директор рабочей группы клиента |
Sonia Gonçalves
|
