Заголовок | Baby in the Box |
Агентство | Jandl |
Кампания | Crying For Help |
Рекламодатель | Beneva Foundation |
Бренд | Beneva Foundation |
Дата первой трансляции/Публикации | 2014 / 9 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
История | Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. |
Тип медиа | Анализ ситуации |
Главный креативный директор | Bernd Fliesser |
Креативный директор | Alex Strimbeanu |
Копирайтер | Andrei Gurau |
Арт-директор | Razvan Mitoiu |
Специалист по работе с заказчиками | Marek Wilhalm |