Clean & Clear - "This Commercial Doesn't Understand You At All"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

Премии

1049

Бренд: Clean & Clear
Страна: Thailand

Рекламодатель: Johnson & Johnson

Заголовок	This Commercial Doesn't Understand You At All
Агентство	BBDO Bangkok
Кампания	This Commercial Doesn't Understand You At All
Рекламодатель	Johnson & Johnson
Бренд	Clean & Clear
Posted	Ноябрь 2022
Бизнес сектор	Уход за кожей
История	We think a lot about how to make teenager love our brand.But the problem that we’re facing is very huge, a generation gap.The idea has been generated from Gen-Y in agency, approved by Gen-B, shot by Gen-X,how on earth that we can understand Gen-Alpha or late Gen-Z?So, we come up with the strategy “Admit it. We don’t understand teenager”.Start by launching a film with one of the craziest content creator “Salmon House” we called it “This commercial doesn’t understand you at all”, We are compiling all stuffs that most of the advertisers assuming that teenager like it, such as the TEEN slang, rap songs, colorful outfits, skateboard etc with a twist that the only thing that totally understands your face is clean and clear foaming face.
Тип медиа	Брендированный контент
Длина	169 seconds
Главный исполнительный директор (CEO)	Somkiat Larptanunchaiwong
Главный креативный директор	Thasorn Boonyanate
Creative Director, Copywriter	Warunyoo Sorasetsakoon
Копирайтер	Chalermlarp Wiwat-arnuparp
Арт-директор	Phanus Sobsamai
Продюсер агентства	Toungrak Jiravatanarungsri
Менеджер проекта	Autcharawan Laohachataroop
Visualizer	Kittiphan Phettim
Visualizer	Pramkitkajhon Chuayket
Visualizer	Chusak Choebangkaew
Art Studio	Chaichana Wachirasomboon
Арт-директор	Piyamon Khasom
Стратегический директор	Prasit Kunanuphanchai
Коммерческий директор	Taksina Vasaruchapong
Делопроизводитель	Pornchanok Wuttitanakorn
Group Account Director	Mira Komolwanich
Продакшн Студия	Salmon House
Директор	Benz Thanachart
1st AD	Vichai Matakul
2nd AD	Dew Putthasuwan
Продюсер	Paweenwat Tangpimai
Кинематография	Pake Tanapol
Интернет / осветитель	Piyapat Thepwong
Редактор	Beam Wong
Колорист	Audomsak Thongain
VTR	Chiw Uparsin
Sound Mix and Design	Banana Sound Studio
Score	Sorawit Wongpiya
Кастинг	Naruethee Siriphruek
Костюмы / Стилист	Pim Wallipa