Thai Health Promotion - "The Experimental"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

Премии

1255

Это объявление является частью "ACT Responsible Collection"

Бренд: Thai Health Promotion
Страна: Thailand

Рекламодатель: Thai Health Promotion Foundation

Заголовок	The Experimental
Brief	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Агентство	BBDO Bangkok
Кампания	The e-cigarette prevention campaign
Рекламодатель	Thai Health Promotion Foundation
Бренд	Thai Health Promotion
Дата первой трансляции/Публикации	2022 / 9
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.The Thai Health Promotion Foundation used the findings of this study to make a point and to convey facts from the other viewpoint through this 3D animation, where the effects of nicotine on the brain after the use of e-cigarettes are demonstrated. The plot centers on Sunny, a lab rat who smokes e-cigarettes daily, and ‘Baifern’ his girlfriend who was waiting at home, questioning his e-cigarette smoke-related symptoms.Thai Health Promotion, along with its foundation and network partners, chose to include real research trial data in this e-cigarette ad so that the target audience, particularly teens, would have all the facts before deciding to start smoking.
Тип медиа	Телевидение и кино
Главный креативный директор	Thasorn Boonyanate
Креативный директор	Thasorn Boonyanate
Ассоциированный креативный директор	Annop Khunwong
Копирайтер	Panupong Nakju
Арт-директор	Nattnaree Kheaw-im
Executive Assistant	Mintra Sukitpaneenit
Делопроизводитель	Pornchanok Wuttitanakorn
Group Business Director	Taksina Vasaruchapong
Директор рабочей группы клиента	Mira Komolwanich
Продюсер агентства	Toungrak Jiravatanarungsri
Продакшн Студия	Mum Films
Директор	Suthon Petchsuwan
Исполнительный продюсер	Pattarajitr Trakarnkate
Продюсер	Nara Montrekul na ayudhya