The Gray Man - "User Generated Action Scenes"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

Премии

1253

Бренд: The Gray Man
Страна: Thailand

Рекламодатель: NETFLIX

Заголовок	User Generated Action Scenes
Агентство	BBDO Bangkok
Кампания	User Generated Action Scenes
Рекламодатель	NETFLIX
Бренд	The Gray Man
Posted	Ноябрь 2022
Бизнес сектор	СМИ, издательство и производство
История	To gain users back, Netflix hijacked the platform of short-form video platform like TikTok and create an experience that they can relate to. The best action scenes from the latest action-packed blockbuster Netflix original blockbuster, The Gray man, were selected and turned into short-form videos and released them on TikTok.Users were then invited to use features like duet and stitch to create their very own action scenes called User Generated Action Scenes. Users will get a chance to fight head-to-head with a Hollywood A list star, Ryan Gosling. The action from the film was showcased in formats that they are familiar with and once they experience how action packed the film is, they were eager to watch the full film on Netflix. A compilation video of the best user generated action scenes from TikTok was also made to invite users outside TikTok to watch the film on Netflix.
Тип медиа	Социальные медиа
Главный исполнительный директор (CEO)	Somkiat Larptanunchaiwong
Главный креативный директор	Thasorn Boonyanate
Исполнительный креативный директор	Thasorn Boonyanate
Креативный директор	Rook Floro
Копирайтер	Greepol Boonsrangsom
Арт-директор	Narakorn Puechngen
Executive Assistant	Mintra Sukitpaneenit
Делопроизводитель	Pornchanok Wuttitanakorn
Директор рабочей группы клиента	Mira Komolwanich
Group Business Director	Taksina Vasaruchapong
Послепроизводственный этап	Hybrid Studios
Редактор	Sarawut Kaweethammawong
Художник огня	Thongwut Phomkaew
Послепроизводственный этап	Twatchai Jaisue
Звуковой дизайн компании	SOS Sound of Studio