| Заголовок | Delivery Dogs |
| Агентство | Y&R Mexico |
| Кампания | Delivery Dogs |
| Рекламодатель | Maskota, Inc. |
| Бренд | +kota |
| Дата первой трансляции/Публикации | 2012 / 9 |
| Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
| философия | With the help of a doggy costume that we designed we walk a cute dog around the 6 most important parks in Mexico city. The disguise looks like if another dog were helping the real one to carry a +KOTA delivery package. |
| Проблема | The brief was to get the people aware about the delivery service of +KOTA (the world largest petstore chain in Mexico) but the original launch budget was assigned only for POP material. So we have to use that money to fund a better and viral potencial idea. |
| Результат | The word of mouth did the work. Everybody around the city in the city got aware of the service and started to use it. The first 3 months after the activation the delivery service started to roll with more than 1500 deliveries per month. |
| Тип медиа | Окружающий |
| Длина | |
| Исполнительный креативный директор | Rafael Barthaburu/Esteban Sacco |
| Креативный директор | Francisco Hernandez/Manuel Ortiz |
| Копирайтинг | Manuel Ortiz/Diego García/Ricardo Alemán |
| Арт-администратор | Francisco Hernandez/Eumir Martínez/Eduardo Ramírez/Oscar Cuevas |
| Директор рабочей группы клиента | Lorena Ramos |
| Director | Rodrigo Váldez |
| Productor | Carlos González |
Больше работы
СМОТРЕТЬ ВСЕChinese
- БРЕНД:
- +kota breeding service
- АГЕНТСТВО:
- Y&R Mexico
Pug
- БРЕНД:
- +kota breeding service
- АГЕНТСТВО:
- Y&R Mexico
Half-breed
- БРЕНД:
- +kota breeding service
- АГЕНТСТВО:
- Y&R Mexico