Creative Director, Partner, Member of the Management Board at hasan & partners

Helsinki Area, Finland, Finland

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Child rights organisation Plan International Finland - "Sheboard – Raised by words"

Hasan & Partners

Hasan & Partners Helsinki, Finland

4087

Это объявление является частью "ACT Responsible Collection"

Бренд: Child rights organisation Plan International Finland
Страна: Finland

Рекламодатель: Plan International

Заголовок	Sheboard – Raised by words
Агентство	Hasan & Partners
Кампания	Raised by Words
Рекламодатель	Plan International
Бренд	Child rights organisation Plan International Finland
Posted	Февраль 2019
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard also reminds girls about the abilities they have that people don’t always think to mention.The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.We collected words for the keyboard from children and campaign spokespeople: how should girls be described? Based on these words and research regarding gender-biased language, we created a dictionary of more than 2 500 words. It was widened by creating algorithms from female-empowering blogs and publications. The app was then created together with Samsung – in a few months’ time – and made available in Google Play.We launched Sheboard in Slush, world’s leading startup event. On social media, we promoted it with emotional spots showing why it’s needed – directed by an up-and-coming female talent. We also used the spokespeople to share the cause via social media and blogs. All this, we did with a strong focus on PR.Now Sheboard is in the process of being translated e.g. to Spanish and Finnish. In addition, educational packages are planned; volunteers will keep workshops about gender-neutrality in schools,with help of Sheboard.
Тип медиа	Digital
Креативный директор	Tobias Wacker
Креативная команда	Katariina Harteela
Дизайнер	Joseph Bayne
Разработчик	Dean Clatworthy
Исполнительный продюсер	Marc Stevenson
	Sonya Isupova
Website	Luca Rossi
Редактор	Mika Onnela
Специалист по работе с заказчиками	Pia Fri
Продакшн Студия	B-Reel
Менеджер проекта	Antti Rasi
Директор	Freshteh Piltan
Продюсер Продакшн Студии	Lia Eliasson
Фотограф	Shoot Hayley
Innovation and Transparency	Mika Välitalo
Директор	Kirsi Mettälä
Разработка	Kirsi Mettälä
PR	The Honey Partnership and OSG Communications
Менеджер проекта	Sarah Sheehan
PR-менеджер	Harriet Butterfield
Client Director	Luke Bristow
Менеджер сообщества	Guy Peters
PR Executive	Cecilia Ho
Управляющий директор	Toni Perez