| Заголовок | Swipe Night |
| Агентство | 72andSunny |
| Кампания | Swipe Night |
| Рекламодатель | Tinder |
| Бренд | Tinder |
| Posted | Апрель 2020 |
| Бизнес сектор | Другие услуги Интернет |
| История | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный исполнительный директор (CEO) | Elie Seidman |
| Директор по маркетингу (CMO) | Jenny Campbell |
| Chief Communications Officer | Jenny McCabe |
| Sr. Director | Amy Wiedemann |
| Integrated Marketing | Amy Wiedemann |
| Product Lead | Kyle Miller |
| Product Designer | Stephanie Liang |
| Sr. Product Designer | Brooke Hollabaugh |
| Lisa Cai | |
| Engineering Lead | Josh Gafni |
| Sr. Counsel | Laura Michel |
| Главный креативный директор | John Boiler |
| Главный креативный директор | Glenn Cole |
| Исполнительный креативный директор | Matt Murphy |
| Дизайнер | Frank Dresmé |
| Sr. Designer | Marcus Yuen |
| Sr. Writer | Reilly Baker |
| Дизайнер | Stephanie Morgan |
| Дизайнер | Sara Meinecke |
| Копирайтер | Emilie Abel |
| Jr. Designer | Cameron Cartwright |
| Jr. Writer | Sydnie Johnson |
| Kate Morrison | |
| Sr. Film Producer | Leah Karabenick |
| Продюсер | Brooke Casler |
| EP Interactive | Andrew Abraham |
| Director of Partnerships and Legal | Rebecca Williams |
| Partnerships and Legal Director | Charissa Kinney |
| Partnerships and Legal Sr. Manager | Christopher Profeta |
| Partnerships and Legal Jr. Manager | Tasha Wong |
| Executive Strategy Director | Kelly Schoeffel |
| Sr. Strategist | Miné Cakmak |
| Sr. Communications Strategist | Kimber Bowman |
| Sr. Social Strategist | Matt Augustin |
| Jr. Strategist | Zach Wright |
| Директор бренда | Shannon Reed |
| Бренд-менеджер | Brittany Allen |
| Бренд-менеджер | Alise Murray |
| Executive Art Producer | Ali Berk |
| Художественный продюсер | Juanita Valencia |
| Продакшн Студия | M ss ng P eces |
| Директор | Karena Evans |
| Director of Immersive ECD | Mike Woods |
| Основатель | Ari Kuschnir |
| Управляющий партнер | Ari Kuschnir |
| Управляющий партнер | Kate Oppenheim |
| Управляющий партнер | Brian Latt |
| Executive Producers | Edward Grann |
| Executive Producers | Dave Saltzman |
| Продюсер Продакшн Студии | Jason Reif |
| Руководитель производства | Rebecca Davis |
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